YouTube vs. Facebook vs. Other Platforms: Comparing Social Engagement [Creators Tip #40]

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On this week’s Creator’s Tip, Tim discusses with Nathan of and his thoughts on how audience engagement on YouTube differs from audience engagement that he sees in other social media platforms (Facebook, Twitter) as well as on blogs and other platforms.

YouTube vs. Other Platforms: Comparing Engagement

What are some differences between YouTube viewers and engagement of readers from other platforms?

  • YouTube viewers comment on everything.  It can be something as small as a comment about what clothes I am wearing in a particular video up to more specific comments abou the video or in response to a comment I have left.
  • Viewers are personally involved.  While blog readers or forum members will comment back and forth, when a viewer chooses to spend the time to watch your video they are personally investing their time to get to know you and your topic and it creates a much stronger connection then they get via Facebook or Twitter.  Heck, video is the most engaging medium.
  • There appears to be more give and take in regards to creating on-going relationship with YouTube viewers since there is more of a connection seeing a person on video rather then just looking at a photo and reading their words.

Tips for individuals just getting started on YouTube

  • Video is absolutely important if you want any kind of good social media presence.  It is more powerful in connecting to your audience then any other platform. 
  • You have freedom to do just about anything in video.  Brands are finding there is a huge range of ways they can engage in their target audiences through video.
  • Don’t worry if your initial videos are not top quality, viewers will still be getting that personal connection that video provides.

QUESTION: What differences have you found between audiences on YouTube versus other platforms?

View The Full Video TranscriptDropdown chevron

On this week’s Creator’s Tip we’re going to talk with Nathan who is a social media genius on all sorts of different levels. We’re going to talk about that, but we’re also going to hear from him about how he sees that audiences differ from audiences on Facebook or blogs or forums and all that kind of stuff, and how that influences how we interact with those people. That’s all coming up this week on Creator’s Tip.

Hey guys my name is Tim Schmoyer and welcome to another week of Creator’s Tip here at Reel SEO where every week we just help you guys who are making online video know how to make it the best and stand out very well from all the other stuff that’s being uploaded on YouTube constantly. This guy right here, this guy is Nathan and he runs and also and this guy knows a lot about social media. He’s been on TLC Extreme Couponing, Facebook page with 110,000+ likes, active user forum on WeUseCoupons, about 200,000. So this guy engages with people online on lots of different platforms. So he’s getting into YouTube and some of the things he’s learning is that sometimes the people on YouTube are a little bit different then the people on Facebook.

They are.

How do you see that the YouTube audience is different?

You know when I first started doing YouTube, I looked at it completely differently then I do now. YouTube, I thought was just a place to store videos and I would use those videos and then embed them into my blog and they would become a blog post and then I would receive comments on the blog post and everything would be happy.

Cause that’s what you’re used to.

That’s what I’m used to, I’m either you put it in the forum or you put it in the blog or you put it on Facebook but it literally was just a place to hold your videos and what happened was some people just started commenting not on my blog post but on my videos and I actually got a little annoyed and thought what in the world are you commenting on YouTube for? So I learned though that after a while, I mean we have over 100 videos now on my channel, that the same people keep commenting, they keep commenting, they keep commenting. And what I realized is after a while people are personally invested in your videos. They watch a 7-minute video, they are personally invested in you and that’s just a stronger connection then Facebook where I just slap up a post and say comment. Or on my blog I just comment or on a forum you just kind of comment back and forth. They watch you in person, that’s a powerful statement for them and a personal connection.

Like on Twitter you can send out a tweet or on Facebook just post something on the page and people don’t really expect you too much to really respond back to them. But on YouTube, at least you guys, maybe it’s because I really like engaging so maybe you guys really expect that I’ll respond to every single one of your comments almost. But on YouTube, that’s kind of more of the norm right?

Yeah, it is, I’m constantly surprised, I’m over here commenting an responding back to all my comments on YouTube, where on Facebook we might get five or six hundred comments. There’s no way I could comment on all of them. But the idea that YouTube is so much more invested, I’m surprised is what I’m saying.

You guys are awesome is what he’s saying! So there’s a lot of people watching this who do run blogs or marketers and they’re kind of thinking about YouTube stuff now and they’re like what is this all about and how – what advice would you have for them if they’re thinking, well they’re used to doing Facebook and they’re used to doing blog posts and they’re used to doing Twitter so that’s all kind of normal. But as they’re kind of shifting into YouTube, what kind of things have you learned that would kind of be good for them to know as they start engaging there?

Well video is absolutely important for any social media presence. Its more powerful than almost anything you can get. That’s why they watch television, that’s why they watch YouTube because they love to watch and are entertained, we call it info-taintment where you inform and entertain at the same time. With blogging, people connect with you personally on your blog. They follow you because they enjoy what you write. Video can just amplify that connection even further with bloggers and other social media. With brands that are working with you if they want to – you know brands just have so much opportunity to promote things that they believe in. Even Clorox, if you want to create some kind of cool commercial there are so many different options.

You can do a lot of cool things with Clorox.

Yeah you can. You know the idea is to just try to engage with your audience and if you can engage with them dynamically with video just do it. Just do it. And my first videos were just awful. You only had my head and you see this huge sky but –

And he was uglier then.

I know, that’s another thing is that YouTubers comment on everything, they comment on weight, if you shaved that day, what you are wearing I mean man alive. There is much more!

It’s like back off already.

I know! On Facebook you can just slap a picture and nobody cares, but man. YouTube there is so much more involved.

So I’d love to hear from you guys, especially from those of you who run forums or who have active Facebook presences or blogger. I know some of you guys are professional bloggers as well. I’d love hear from you guys, comment below and let us know how you found that these differences between your audiences on YouTube and on different platforms, what these differences are and how you kind of capitalize on that and how you shift your approaches and strategies based on the platform and the people who are watching. So thanks for hanging out with us. If this is your first time, we would love for you guys to click that subscribe button above this video here on YouTube and join us for these videos and we’re doing another one with Nathan next week so we’d love to have you join us for that and we will see you all again then so have a great day. Bye!


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