YouTube Statistics 2012: A Year Later – More Jawdropping Growth

YouTube Statistics 2012: A Year Later – More Jawdropping Growth

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Last year, we took a look at some amazing YouTube statistics.  And now, we can see that over the past year, those amazing statistics from last year look awfully small compared to what YouTube is doing now.  In general, we know that 800 million people around the world use YouTube each month, a stat that I’m sure we’re going to see increase to a billion soon.  And nearly all 100 of AdAge’s top 100 advertisers have run ad campaigns on YouTube and Google Display Network–98 in fact.  And one of the biggest topics in online video is mobile access, which YouTube saw triple over the last year.

YouTube Traffic Stats

Here are some highlights:

  • 72 hours of video are uploaded every minute, or more than one hour of video is uploaded to YouTube every second.

The YouTube blog, which is celebrating YouTube’s 7th birthday, made this announcement.  I was going to write 60 hours per minute (which is amazing), but then this came out and changed it…again.  This is more than twice the 35 hours of video every minute we talked about last year.  Just a crushing amount of video being uploaded as you read this.

  • 3 billion hours of video are watched each month.

Up from 2 billion.  These are numbers your brain cannot comprehend.

  • 39 countries, and 54 languages.

Up from 25 countries and 43 languages.  The YouTube global approach has always been a huge emphasis, and they continue to squeeze video in every region of the world possible.

  • A view count of 1 trillion in 2011, or 140 views for every person on Earth. 

If you couldn’t comprehend billions, you have no chance of comprehending trillions.

YouTube Partners Statistics

This is something likely to increase dramatically over the next year, as the partner program has opened up its eligibility.  Still:

  • 30,000+ partners in 27 countries.

These people are making some money on their videos.  In fact:

  • Millions of dollars are paid out to partners per year.

Of those millions, there are:

  • Hundreds of partners making six figures a year.

You can bet guys like Philip DeFranco and Ray William Johnson are in that group.  And, what’s more:

  • Partner revenue has doubled four years in a row.

That’s amazingly consistent!  The trend should continue this year as well.

YouTube Monetization Statistics

  • 3 billion videos a week worldwide have some sort of monetization.

You have a good chance of making a little money if your content is spot on.

  • Hundreds of advertisers use TruView in-stream and over 60% of ads are skippable.

Hmm…this skippable thing has all sorts of angles.  I know the advertiser doesn’t pay if the ads are skipped, and being able to skip ads is a good thing for some consumers.  I wonder if we’ll be able to skip ads much longer, though, especially with YouTube’s play for big ad dollars at upfronts recently.

YouTube Product Metrics

The big one here:

  • 600 million views a day from mobile devices.

YouTube says this more than tripled in 2011.  Mobile is a huge part of watching online video.  This is a little over 20% of all the views on YouTube.

Another remarkable stat:

  • The YouTube player is embedded across tens of millions of websites.

The ability to share YouTube videos over nearly everything on the Internet has always been one of the top YouTube features, and the reach of YouTube extends beyond their homepage to tens of millions of websites.

Content ID Program Stats

YouTube’s Content ID program allows copyright holders to either profit from, get stats on, or block videos which contain some or all of their own content.  The stats here are pretty amazing as well.  As mentioned in last year’s post, Content ID scans over 100 years of video every day.

  • More than 3,000 partners use Content ID, including all the major players in TV, movies, and music.

And according to the later stats on the page, a third of the monetized views on YouTube are due to Content ID.

  • 8 million reference files.  Over 500,000 hours of material are in the Content ID database.

This doubled over the last year.  That’s beyond exhaustive.

Social Stats

  • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute.

Once again, it’s the sharing aspect of YouTube that makes it so tremendously successful.

  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  • More than 50% of videos on YouTube have been rated or include comments from the community

I’m actually surprised it’s not a little more, but that shows you the extremely vast amount of content that is on YouTube: some of it is rarely seen and thus gets no social actions.

  • Millions of videos are favorited every day

People are always looking for good content and will tell you exactly how they feel about it, which is the good/bad thing about YouTube.

That’s not all of them, but the main ones.  If you’d like to take a look at more amazing YouTube stats, take a look at this page.


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