This week on the Reel Web we discuss AOL’s announcement about “AOL On,” their new video service that will host all of the videos from their service and also feature some new original shows. We also cover YouTube tips from Charlie McDonell, YouTube’s new workshop series and much more.
Charlie McDonell’s Seven Rules for YouTube
Vlogger Charlie McDonell of Charlieisocoollike discuss his rules that have made him successful on YouTube. Many of his rules go against what most popular YouTubers suggest including not asking for likes, limiting annotations and more. Watch his full vlog and let us know your thoughts about what he has to say.
QUESTION 1: Which of the “YouTube Rules” do you agree and disagree with? Why?
YouTube to Stream May Workshops
This May YouTube will hold a series of workshops that will be accessible to everyone via live stream. Topics include, Introduction to Cinematography, Importing & Exporting: Dealing with Codecs and Compressions, Building Your Audience on YouTube and Improving Your Channel with YouTube Analytics. You need to register to participate. Each session will be 1 hour with a 30 minute Q&A following the presentation.
Jim Louderback’s Discusses View Trends
In this video Jim Louderback of Revision 3 talks about the differences in viewing habits on smartphones, tablets and computers. It appears that latest trends find that views come mostly from tablets versus other options since viewers are using them as mini TVs they can take with them anywhere. In addition, Jim also covers common questions on how to engage with advertiser – or if you are a brand, the best ways to build relationships with content providers to help grow your brand.
AOL On Attempts to Compete with YouTube
AOL recently announced its new video platform AOL On. In recent announcements they have claimed it’s better than YouTube, however, the platform is not designed to accept video from content creators, but instead is a venue for the company to post videos and unique content they feel is relevant to their audience. AOL claims they have over 57 million viewers who watch their videos on Tech Crunch and Engadget but they have yet to show those kind of results on AOL On. Senior Vice President Ran Harnevo discusses AOL’s views on what makes the platform so great.
QUESTION 2: What do you think about AOL On?
Fund Your Video Project Through Kickstarter
If you have a video idea but don’t have the funds to get the project going, Kickstarter offers solutions to help you fund your projects as well as provides information and stats on what you can expect as far as performance from your video. To date they have funded over six thousands videos.
On this week’s look at the Reel Web, we cover some controversial YouTube rules. Also want to tell you guys about some workshops that Google is doing
live streaming for us that are content creators, and AOL is apparently trying to compete with YouTube for the online video industry, that’s, I don’t
know we’ll talk about all that this week here on the Reel Web.
Hey guys my name is Tim Schmoyer and welcome to another week of the Reel Web where very week there’s not a whole lot to cover but some pretty important
big things to just talk about.
First of all, Charlieisoscoollike is a YouTube vlogger and he shared seven of his rules for YouTube. He is a pretty big YouTuber, he has the authority
to say some of these things to his audience and here are the seven rules that he shares.
I don’t ever tell people to put a like, comment, subscribe, any of that stuff, unless I actually have a decent reason to.
I don’t like to give fans who watch me on the internet any type of group name or title, like Nerd Fighters or the Nation, Mythical Beasts, Spirit
Lovers, any of those names, he says those are out.
He also says that he makes videos primarily for himself and not other people and if other people want to watch then that’s great, but he’s not
necessarily making them for us.
I don’t like to over-use annotations. In fact, if I can avoid it, I try not to use them at all.
He also says that he tries to make the title and the thumbnail as accurate a reflection as possible of the content in the video. Not trying to game
the thumbnail thing at all or even framing a title in a way that kind of garnishes more click-thrus then the actual title might.
Also, he said he only takes business opportunities if they’re going to make his videos better in some way and when talking about scheduling regular
posted content on YouTube, he said he doesn’t necessarily do that, but he only recommends that people only have a regular schedule if it helps you make
So all kind of things that are kind of opposite of things we’ve kind of heard a lot of YouTube say and a lot of other big YouTubers say. Some other
YouTubers have actually come out and shared some of their thoughts and their feelings on this. Some of them agree with some of it, some of them
strongly disagree with other parts. So I would like to hear from you guys. Comment below which one of these that you most agree with and most
disagree with and why.
Do you guys remember maybe about a month or two ago when YouTube was doing these live workshops in-house at YouTube’s headquarters and all of us who
were not in LA couldn’t go. And most of us were saying, why don’t you live stream these things? Well they’ve listened and they will be starting now
to live stream four workshops, all in May, and they’re all free you can just sign up for them. You’ve got to register by using the link I put in the
description below. You can go check it out. They have four workshops coming up in May and they are titled; Introduction to Cinematography, Importing
& Exporting: Dealing with Codecs and Compressions, Building Your Audience on YouTube and Improving Your Channel with YouTube Analytics.
Each workshop will be an hour long followed by 30 minutes of Q&A so if you’d like to dial in and interact with some of them during the live stream,
that would be awesome. I’m looking forward to hanging out with some of these guys and hopefully we can chat while we’re both watching it together, so
link below and go check it out if you’d like to be a part of these live workshops that YouTube is doing for us.
Also linked up down there is a interview with Jim Louderback who is the CEO of Revision 3 which those of you guys who are active on YouTube definitely
watch a Revision 3 show somewhere and basically he’s talking a little bit about the differences between viewing habits on a smartphone versus a tablet
versus a computer and what’s most interesting is that he says the tablet far outweighs the other ones in regards of how long people are watching videos
and how much content they’re watching. He actually says that a tablet is kind of equivalent to someone walking around with their little personal TV.
He also answers a couple questions regarding branded content and relationships with advertisers which is kind of helpful for any of you guys who might
be trying to build relationships with advertisers or maybe you’re a brand and you’re trying to track some of those types of sponsorships or maybe you
are a brand and you’re wondering how can I best work with creators. If any of that is of interest to you check out that interview below.
Perhaps the biggest news from last week is that AOL announced their YouTube rival, it’s not really a rival, it seems totally different actually, but
it’s called AOL On and basically they have 14 new channels, all different categories of stuff. They are by human creation, making these playlists and
they have several original series content, and they claim across all their videos on TechCrunch and EnGadget and all their other properties that they
have like millions and millions of views and users. I want to go check it out and I encourage you guys to do the same too. It’s definitely not like
YouTube and in some ways that’s good, but in other ways it just looks really confusing. They talk a lot about how much better it is, and I was looking
though some of the view counts of some of the videos they have there and it seems like there’s just some crickets in there right now. Cause they have
one video in there that may have a big banner and have like a hundred thousand views and then all the other ones have like 67 views or some of them had
zero views, and I was just like, where’s the 57 million people you said were going to be on this site? Maybe they’re still rolling it out, it’s
obviously still very new so maybe over time it will change. I wasn’t too impressed I just actually checked it out and actually thought it was kind of
confusing, the whole Pinterest-esque layout is what it felt like to me.
It is not a place for video creators like us to post stuff, it is only a place for people to go to consume shows and things that people who run AOL On
are thinking is pretty worth sharing. If you get a chance to check out AOL On and their new video platform website I’d love to hear from you guys.
Comment as usual. Let me know what you think about it. Is this something you think that you’re going to be spending time on as a consumer, not
necessarily as a creator but as a consumer. And if you would like to see a video interview of their SVP explaining more about why they’re so excited
about AOL On and what they think it’s going to do and all that kind of stuff. There’s a link to that below as well. It’s kind of interesting. He’s
certainly excited about it. We’ll see what happens.
And finally, some of you guys who are video creators have these great ideas for this content or a series or this documentary or a short film or
whatever that you think could really be influential but you lack the funds to actually pull it off, well there is an article linked up below that
explains how you can use Kickstarter to fund one of your film projects or your video projects that you’re working on and about six thousand videos and
films have already been funded on Kickstarter, so if that’s something that you’re interested in looking into you’re going to want to read this
article. It’s linked up below and gives you lots of stats, lots of info about averages you can expect and how to use Kickstarter properly to fund your
And that’s it for this week. On Thursday we’re going to talk about how do you know when you should launch a new channel for different content or you
should keep everything on the same channel and just do different playlists. When do you start a new channel, when do you try to keep it all together?
That’s a question that we get very often here at ReelSEO and I’m going to do my best to answer that for you guys on Thursday for our Creator’s Tip
video. So if you want to subscribe and you want that content and lots of other stuff that we’re doing here for you guys here at ReelSEO make sure you
subscribe. Click that button above this video on YouTube and we would love to have you guys join us and we’ll see you on Thursday. Bye.