The Truth Behind YouTube Demographics Myths [Creator’s Tip #78]

The Truth Behind YouTube Demographics Myths [Creator’s Tip #78]

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Your audience isn’t on YouTube?  Don’t be silly.  The age group that you target is all over YouTube.  You’re going to miss out on tens of millions of people just because you think of YouTube as this place where kids go to watch people fall down and pet kittens?  Absolutely not!  Marketers need to get the idea that “YouTube’s not for us” out of their head.  YouTube has shown time and again that it has something for everyone, and the stats to back it up.  With 128.2 million monthly visitors, YouTube definitely has the audience you covet.

Stats that Destroy the Myth About YouTube

Debunking the myth:

  • YouTube reaches almost half of all senior citizens in America

youtube-demographicsYouTube stats include:

  • 128.2 million monthly visitors, or 58% of everyone on the internet.
  • Ages 18-34: 38.7 million
  • Ages 35-49: 34.2 million
  • Ages 50-64: 25.7 million
  • Ages 65-up: 10.9 million, or 48% of all senior citizens on the web

You’re going to tell these seniors that they’re wrong?  Make some content for them, for crying out loud.  If you’re not, you’re missing out on a huge audience.  Actually, any audience you can think of is there, so don’t write YouTube off for anyone you’re trying to reach.

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For this week’s Creator’s Tip video I want to talk specifically to those of you who are online video marketers and dispel a very common myth that I hear
about YouTube. That’s coming up..

Hey guys, my name is Tim Schmoyer and welcome to another week of ReelSEO’s Creator’s Tip where every week we just help you guys who are making online video
content know how to make that stuff perform the best on the web.

Every day I work with guys who are online video marketers from companies all over the U.S. ranging from like small to multimillion to publicly traded
companies and everything and I help them develop their online strategies. One of the things that I commonly hear is, ‘Well, we don’t want to use YouTube
because that’s just where all the teenagers are. Our target audience isn’t on YouTube. They’re off doing other things. In fact, we don’t even know if our
target audience is even like watching online video at all!’ So a lot of online video marketers quickly write off YouTube and just kind of discount that as
a platform because, ‘Well, we used it to host some of our video content and if, by chance, someone stumbles across it then they’re welcome to watch it.’
Or, ‘We’re not really gonna develop the whole full-blown strategy just for YouTube because the people we’re trying to reach is not there. That’s just for
like the younger kids. The older people, who are like making these money decisions in companies – they’re not on YouTube.’

What if, for example, I were to tell you that YouTube reaches almost half of all online senior citizens in America? What if your target audience is senior
citizens? Then, would you consider developing a YouTube strategy to reach senior citizens? Maybe or maybe not, depending on what you’re trying to do.
YouTube gives exactly what their demographics are and it’s really not what you think it is. YouTube is not just for teenagers and young college kids.

Every month on YouTube there are approximately 128.2 million viewers and that accounts for YouTube reaching 58% of everyone in the U.S. that is on the
internet. If you want to break it down a little bit; they have 38.7 million monthly viewers that are between ages 18 and 34 years old, accounting for 67%
of the U.S.’s audience on the internet. Ages 35 to 49 it accounts for 34.2 million viewers. Ages 50 to 64 it accounts for 25.7 million. And your senior
citizens account for almost 11 million viewers every month.

You can learn more about YouTube’s demographics at a link I’m putting the description below this video. Go check that out and there’s plenty more you can
read about different nationalities and genders and everything. But the point is this; your audience is on YouTube. Whatever age range you are trying to
reach, whether it’s college kids or senior citizens, they are on YouTube and it will serve you and your company and your business well to develop a YouTube
strategy to reach that audience. Many of you already are and you’re doing an awesome, tremendous, great job at that. But, for the rest of your video
marketers, I just want to encourage you to maybe reconsider this platform and kind of maybe just urge you to start thinking about using YouTube and
leveraging it, whether it’s through original content or promotion of other peoples’ stuff or true view ads or whatever your strategy might entail. The myth
really isn’t valid that YouTube is just for the teenagers and young college kids.

I would love to hear from you guys in the comments below. Who are you trying to reach here on YouTube and how’s it going for you? What are you trying?
What’s your video strategy look like for reaching the demographic and the people that you’re trying to reach? If you have any valuable lessons that you’ve
learned through your experience of trying to reach your target audience here on YouTube, please leave those in the comments below as well, so we can all
learn from each other.

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November 2018

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