YouTube Adds Call-to-Action Overlays – Drive Action Off YouTube

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You want to measure impact on retail sales of your product for your online video campaign on YouTube? Well now they’re helping you do that with a new overlay that can even help drive that impact deeper into your business and allow you to link off-site.

We always talk about online video campaign ROI and how difficult it is to actually determine it and how to do it accurately. Well now YouTube  might have added a new feature that will help us do exactly that. The new call-to-action overlay will help you track how many users move forward with some sort of transaction whether a sale, sign-up donation or other positive interaction which you are specifically hoping for from them.


So how exactly do you track all of that via YouTube? Well, with their new Call-to-action overlay will help drive users from Promoted Videos, and you can track the clicks within Youtube insight. This has been in testing for some time they tell us and there was a lot of dialog with search marketers on how they wanted it to work. Now, anyone who runs a campaign on YouTube with Promoted Videos can take advantage of the new ability to drive users away from YouTube as desired.

All you need to do in order to take advantage of the new overlay is begin a campaign to promote your video on YouTube. Go into the video details page for that specific video and fill out the “call-to-action overlay” fields there. These fields include a headline, ad text, destination URL and an image if you wish. When the video is played the overlay will show up and the interactions will be tracked on your YouTube Insight.

Now if only those interactions could be tracked in Google Analytics and incorporated into campaigns with adsense…


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