300+ Hours of Video Uploaded to YouTube Every Minute

300+ Hours of Video Uploaded to YouTube Every Minute

Share on

In May 2013, we wrote about the fact that 100 hours worth of video was being uploaded to YouTube every minute. 18 months is a lifetime on the Internet, so we suspected that this metric was well out-of-date. Although YouTube hasn’t updated its own statistics page, we now know that a staggering 300+ hours worth of video content is being uploaded to the site every minute. That’s the equivalent of 12.5 days worth of uploads every 60 seconds.

Update November 2015: Google has confirmed that 400 hours of video are being uploaded but we forecast the figure is nearer to 500 hours of video being uploaded to YouTube every minute.

A Google spokesperson confirmed the new statistic at the company’s ‘Brand Lab’ partner program session in New York last week, but there hasn’t been an official announcement from the search engine giant as yet. Which is a little odd, considering the amount of headlines Facebook’s share of the video consumption market has generated.

youtube-300-hours-uploaded

300 Hours Uploaded Every Minute = Even More Opportunity

There may be a three-fold increase in video uploads, but really inspiring, engaging, and relevant content still has every opportunity of being discovered on the site. I’ve never really understood the argument that the more video content gets uploaded to YouTube, the more ‘crowded’ it becomes, and the less chance that creators have to be heard. You don’t really hear the same discussions about the Internet itself. Not once have I heard of a brand declining to go live with a site because the web is already saturated with them.

Yes, there are millions of videos on YouTube, just as there are millions of websites, and social media accounts. You don’t have to aim to go viral every time you upload a branded video, you just need to create the kind of content that YOUR followers can engage with. Use the platform to build that crucial relationship with a target audience who will watch your videos, engage with them, and share them with their social networks. By following the best practices outlined in the YouTube Creator Playbook for Brands, every brand has an opportunity to use YouTube to build visibility, and connect with viewers.

Earned Media: More Video Uploads Could Benefit Your Brand

We’ve written a lot about earned media and the kind of boost that fan-created video content can give a brand. In the case of Minecraft, over 99% of the views generated around its content is for user-generated videos, not for any of the Minecraft branded videos. That’s 31 Billion extra views that the company has been able to take advantage of. In fact, fan-made video game content, like walk-throughs, are crushing brands on YouTube by 19-to-1. We’re seeing the same kind of stats in the beauty and cosmetics vertical, where the major brands have only generated 3% of the 14.9 billion beauty-related video views on the site. So, brands still have an amazing opportunity to reach out to these fan influencers, and collaborate with them on new video content.

Want to know more about the world’s biggest video site? Here are 33 more amazing statistics and facts about YouTube.

BTW – In the 53 minutes that it took me to write this article, there have already been 15,900 Hours worth of video uploaded.  If you take into account an estimated average of 5 minutes for each video, that means that there have likely been 190,800 videos uploaded to YouTube. WOW!

Share on

Leaderboards

November 2018

View Leaderboards

Most Popular

The Rags-to-Riches Story of Jungle Creations

The Rags-to-Riches Story of Jungle Creations

If ever there was a perfect zero-to-hero story in the digital video world, Jungle Creations fits the bill. Find out how they use data-driven knowledge and competitor analysis as part of their digital video strategy.

Read More Arrow pointing right

Read More Insights

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US digital video ads grew by 42% to $7.46 billion in 2015, but that number is expected reach over $13 Billion by 2019.

Read More Arrow pointing right
YouTube Influencer Marketing is NOW Open to All Brands

YouTube Influencer Marketing is NOW Open to All Brands

Up until recently, brands could only really connect with YouTube Influencers by reaching out directly, or by negotiating via an MCN. But virtual marketplace FameBit offers a new solution that allows brands to connect directly with YouTubers to create promotional videos for a reasonable budget.

Read More Arrow pointing right
3 Ways to Optimize Videos for Mobile Devices

3 Ways to Optimize Videos for Mobile Devices

On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.

Read More Arrow pointing right
© 2018 Tubular Insights & Tubular Labs, Inc.