With over 13 Trillion views generated in 2016, video content has become the way to reach your target audience – and beyond. But which brands, publishers, and video personalities generated the most-watched content last year? Today, Tubular Labs launched the #VideoAces Awards, honoring the top 52 winners in online video, including the most-watched media companies, brands, and personalities from the worlds of YouTube, Facebook, and Vine in 2016. Because we want to celebrate those who are moving the industry forward, the #VideoAces award winners will receive an exclusive custom-designed deck of cards featuring all the winning logos in their group.
Along with the awards launch, Tubular Labs is also releasing 3 brand new reports on the state of online video in 2016, with predictions for 2017, and is also expanding its monthly Leaderboards to cover more than 25 industry genres. The new Leaderboards confirm the cross-platform video rankings data for brands, media companies and influencers, across multiple industry genres and geographies.
#VideoAces 2016: Media Publishers
The 2016 #VideoAces winners are the brands, media companies, and personalities that generated the most views last year. Tubular Insight’s readers can access the full lists by filling in the form below, but let’s take an exclusive look at the top 10 winners in the media company category.
Unilad, a UK-based comedy and entertainment media company took the #1 spot with 25.5 Billion views, followed by The LADbible Group, the largest online community for men ages 16-30 at #2 with 24.3 Billion views, and BuzzFeed’s Tasty at #3 with 23 Billion views. MetDaan, an online beauty and lifestyle community ranked #4 with 12.9 Billion views, and NowThis, a digital news and content site took the #5 spot with 10.1 billion views.
State of Online Video: 2016 & 2017
As part of the #VideoAces awards, and the launch of the brand new leaderboards, Tubular Labs is also releasing 3 reports on ‘The State of Online Video in 2016, and Predictions for 2017‘. They are full of data and insights every publisher, brand, and marketer needs to read, including stats on the growth of genres like food, and children’s content, as well as the different publisher types. The reports also offer online video predictions for 2017, including projections like red-hot categories like sponsored video.
As part of the Cross-platform report, in the Media Company category, 2016 saw video views from publishers like BuzzFeed, NowThis, Tastemade, WWE, the NBA, and FailArmy more than doubled year-on-year to a staggering 3.6 Billion per day! Across the board, daily consumption of video content has increased, with branded content from companies like Red Bull, LEGO, and Samsung generating 65% more views in 2016 than 2015. To access the full report just fill in the form below.
Are You a #VideoAces Award Winner?
Are you a 2016 #VideoAces winner? Or eager to see who made the cut? To see the full list of 2016 #VideoAces Awards winners, just fill in this quick form and we’ll give you access to the media publishers, brand, YouTube, Facebook, and Vine leaderboards PLUS access to our exclusive ‘The State of Online Video in 2016, and Predictions for 2017’ reports!