Sponsored video content can have a greater persuasive impact on viewers than a straight sales pitch. Brands have the opportunity to cut through the noise, find the right content opportunities, and grow their target audience by successfully partnering with publishers and influencers who already have that reach online. Get the latest advice, stats, and insights on sponsored video content from Tubular.
Aug. 16, 2018
Jul. 21, 2018
This week's sponsored video chart highlights the brands that are working with the same partner on multiple campaigns to maximise their sponsored video reach.
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May. 22, 2018
Sponsored video is a billion dollar industry, and an incredibly effective strategy for reaching those target digital-first audiences. We take a look at 10 things you need to know about sponsored video content.
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May. 21, 2018
Find out why a new report from Ogilvy and The Young Turks states that sponsored videos may be more effective than pre-roll video ads.
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Nov. 29, 2017
Here’s the low-down on how Cooking Panda operates its sponsored video deals, chooses its partners, and creates results that keep sponsors - as well as their own brand’s audience - happy.
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Nov. 21, 2017
Sponsored video campaigns by influential content partners and publishers can make the cash register ring far more often for big brands at a significantly lower cost than yet another expensive TV ad that’s repurposed and uploaded to YouTube and Facebook.
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Nov. 02, 2017
Sponsored video content is a form of advertising media intended to educate, entertain, and engage consumers by delivering an intentional message about a brand's product or services. But what's the secret sauce for increasing engagement on your sponsored video content?
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Oct. 10, 2017
How do you publish sponsored video content and remain authentic while working within the guidelines of the FTC? We take a look at the current guidelines for brand endorsements.
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