Measurement Standards

Sep. 12, 2019

Tubular Labs and the GVMA released new metrics to set a standard audience measurement across social video, similar to Nielsen TV ratings.

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May. 12, 2019

Tubular has launched new features that instantly surface insights to help you dominate in digital video. Now you can compare video metrics by platform, creator type, genre, duration, format, and other segmentations that matter most in driving optimal performance of your content.

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Jan. 30, 2019

Tubular Labs is proud to announce a partnership with VICE, BuzzFeed, and Group Nine to form the Global Video Measurement Alliance, whose goal it is to establish a standardized measurement system for the global video and digital media industries.

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Mar. 27, 2018

ATTN Media breaks down complex current affairs into snackable content that really resonates with their audience. We spoke to them about how data insights are critical to defining a winning digital video strategy.

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Oct. 03, 2017

Successful video publishers are inverting the traditional “top down” approach that was driven by creative directors, and are instead internalizing their data-driven audience insights across wider teams.

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Jul. 27, 2017

A new study not only discloses some critical data about how video rankings differ on Google and YouTube, it also shares strategic insights about the data to provide the reasons for those differences.

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Oct. 17, 2016

We've already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention to.

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