Measurement Standards

Jan. 30, 2019

Tubular Labs is proud to announce a partnership with VICE, BuzzFeed, and Group Nine to form the Global Video Measurement Alliance, whose goal it is to establish a standardized measurement system for the global video and digital media industries.

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Mar. 27, 2018

ATTN Media breaks down complex current affairs into snackable content that really resonates with their audience. We spoke to them about how data insights are critical to defining a winning digital video strategy.

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Oct. 03, 2017

Successful video publishers are inverting the traditional “top down” approach that was driven by creative directors, and are instead internalizing their data-driven audience insights across wider teams.

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Jul. 27, 2017

A new study not only discloses some critical data about how video rankings differ on Google and YouTube, it also shares strategic insights about the data to provide the reasons for those differences.

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Oct. 17, 2016

We've already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention to.

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Oct. 05, 2016

In the second of our series, we take a deep-dive into the online video metrics that really matter for B2B, and B2C brands and marketers, as well as for Influencer marketing teams.

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Sep. 28, 2016

Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

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