Marketing

May. 24, 2019

Every month, thousands of brands and companies around the world partner with top creators and publishers for sponsored content campaigns. Here’s what we discovered from April’s top videos from the U.S., UK, France, and Germany!

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May. 14, 2019

As the gaming industry grows, there’s no longer a “typical gamer” demographic brands can market to. MediaChain's newest report sheds light on gamers' lifestyles and preferences, and how brands can use this knowledge to better reach these consumers.

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Jan. 17, 2019

Now that CES 2019 is over, we took a look at the top-performing clips from 2018 and last week's event and discovered lots of lessons to be learned! Here's how brands can optimize their CES videos for 2020 and beyond.

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Dec. 20, 2018

Social video isn't just for popular industries like beauty and gaming. Unconventional brands like automotive, legal services, and even kitchen countertops can succeed at video storytelling, too; here are five examples of just such brands getting it right.

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Oct. 03, 2018

Video game publishers usually promote their games through the release of teasers and trailers; Epic Games' Fortnite marketing, however, is a whole different ballgame. Read on to see how the publisher is winning views and attention with disruptive marketing trends!

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Jun. 27, 2018

Instagram is launching a long-form video platform dubbed IGTV. Here's how brands can take advantage of the opportunities this new platform will provide for their social video strategies!

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Jun. 04, 2018

A huge number of sponsors and partners are publishing video content on Instagram. We take a look at 5 of the best sponsored video campaigns on Instagram in May 2018.

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