Audience Development

Data-driven audience development strategies are the cornerstone of successful online video campaigns. But how do you know what audiences you need to develop, and how do you start to build out this kind of strategy? Take a look at advice from our experts.

How Unconventional Brands Tell Compelling Stories on Social Video

Dec. 20, 2018

How Unconventional Brands Tell Compelling Stories on Social Video

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Why Storytelling Needs to Be at the Heart of Your Online Video Strategy

Why Storytelling Needs to Be at the Heart of Your Online Video Strategy

With over 600M devices running ad block software, the message from consumers is clear: Stop interrupting me – I don’t want to see your ads. But at the same time, consumers are constantly connected and literally have the power to make or break a brand at their fingertips.So how do you break through with video to engage with consumers? By telling them a story they can believe in.

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