Video Industry

Research and articles around the online video industry and digital video best practices.

Why Unique Reach Matters: The New Top 10 Global Media Companies

Sep. 12, 2019

Why Unique Reach Matters: The New Top 10 Global Media Companies

Recent Articles

How a DIY YouTube Tutorial Video Saved Me $700

How a DIY YouTube Tutorial Video Saved Me $700

YouTube isn't just for watching cats, or Korean pop music. Hundreds of thousands of videos offer invaluable advice to consumers when it comes to DIY projects. We show you how a quick search on YouTube saved over $700 on the cost of a new washing machine.

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Thank You, Highlights, and Happy Holidays from ReelSEO!

Thank You, Highlights, and Happy Holidays from ReelSEO!

It's been a very exciting year for online video, and we take a look back at some of the highlights of 2014. We'd also say a big thank you to all of our readers, contributors, sponsors, advertisers, and to the industry professionals who have made 2014 a great year for ReelSEO.

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3 Ways Brands Can Leverage YouTubers to Build an Audience

3 Ways Brands Can Leverage YouTubers to Build an Audience

As well as creating their own video content, brands can also leverage other creators and channels on YouTube to build visibility, and a bigger audience. We show you three ways that brands can actively participate in the YouTube eco-system without spending millions of dollars, or busting their chops to create that elusive viral hit.

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The Optimal YouTube Video Description: A Reel How-To Guide

The Optimal YouTube Video Description: A Reel How-To Guide

A killer video description will help with video SEO and will give the viewer an outline of the content - leading to a longer watch time, and, hopefully, more engagement. But so many brands, and creators, fail to take full advantage of this feature, and therefore miss out on a huge opportunity to engage with their viewers, or optimize their YouTube watch page.

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