The video eco-system is advancing at a staggering rate and publishers, brands, and influencers need vital data at their fingertips to keep on top of the macro and micro video trends in content today. Choosing the right content strategy for your audience development, video distribution, and marketing campaigns has never been more critical. But, how do you determine the right strategies for your brand, and what insights do you need to make those decisions?
In Tubular’s latest ‘State of Online Video’ report, we take an in-depth look at the trends in short-form video from the first half of 2018, and the opportunities that media companies, brands, and publishers can act on as part of their social video creation and distribution strategy in Q3 and Q4 2018. Data-driven video content is becoming the cornerstone of digital marketing campaigns and our latest report will give you the heads-up on:
- The latest global mega-trends in video content
- Insights into rising video content in Q3 2018
- The evolution of evergreen content
- Hot creators to watch
The Evolution of Evergreen Content
In Part two of the new report, we highlight trends that that have been around for years, but still continue to excite and attract viewers. Leaders in online video are fluent in these evergreen genres and have found ways to weave them into their programming. Taking a deep-dive into the latest research, we identified four trends that continue to pull in the views and the engagements: they include ‘ASMR’, ‘Funny Moments’, ‘The Evolution of Dance’, and ‘Sent Me’ videos. .
While ASMR content isn’t a new phenomenon (the first uploads around the genre first appeared on YouTube around 10 years ago), it continues to attract an enormous amount of audience interest (for these that like that sort of thing). Autonomous sensory meridian response (ASMR) videos provoke a very specific type of physical and emotional reaction in viewers and are a genuine phenomenon that crosses genres and verticals to generate a staggering number of views. 4.2B on YouTube in Q1 2018 alone! Brands and publishers that haven’t created their own ASMR content or collaborated with top Influencers in the genre, but feel it may be a good fit for their audience still have the opportunity to jump onboard and create (whispers softly) some truly memorable content.
With the industry’s deepest tracking of influencers, media companies and brands, Tubular can analyze the viewing habits of millions of consumers across multiple video platforms. These unique insights give you the data to empower your content and programming strategies around macro and micro trends in online video, and deliver content that will grow and engage your audience. With deeper awareness of the rising and cooling trends across social video, publishers and media companies can thoughtfully determine their content strategy determine success metrics in different verticals based on the benchmarks presented here. Download our new report today and turn those insights inro actionable takeaways!