How To Use Video to Increase Conversions on Sales Landing Pages

How To Use Video to Increase Conversions on Sales Landing Pages

Share on

In this Creator’s Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this? Gideon Shalwick shares 4 tips on how to use video to increase conversion on sales pages.

How to Optimize a Sales Landing Page for Conversions Using Video

We asked Gideon for his top 4 tips on how to make the most of your sales-orientated landing pages, unsurprisingly his first piece of advise for e-commerce sites was to use video content to build up that initial relationship with a potential customer.

Within that video content, there are a lot of things that you can be doing to make it more effective, and guide viewers to your Call to Action.

Tips For Video on Sales Pages

Keep Your Video Short: It obviously depends on your target market, but if you keep your videos short and use them to build relationships, rather than as overtly sell, that can be very effective.

Follow a Structure: Gideon recommends using the following sales structure format:

  • A – Attention:
  • I – Interest
  • D – Desire
  • C – Conviction
  • A – Action

Use Text and Images: Along with video context, use compelling narrative and images to make that sales landing page as strong as possible. Not everyone has time to watch a video, so providing extra context like bullet points will help the visitor.

Do you have any video tips for your sales landing pages? Let us know in the comments below!

Share on

Leaderboards

September 2018

View Leaderboards

Most Popular

Read More Insights

Meet The Brands Who Broke Into the Mainstream with YouTube

Meet The Brands Who Broke Into the Mainstream with YouTube

YouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video marketing is set to explode in 2016.

Read More Arrow pointing right
YouTube Analytics and TrueView for E-commerce

YouTube Analytics and TrueView for E-commerce

What kinds of data can you find in YouTube Analytics? How can you best use TrueView for e-commerce? We answer these questions and more this week on ReelSEO TubeTalk: The best podcast for YouTube Video Marketing Tips.

Read More Arrow pointing right
© 2018 Tubular Insights & Tubular Labs, Inc.