Welcome to this week’s episode of ‘Through the Wringer’, the weekly review of the programming, marketing, optimization and community tactics of a successful YouTube creator, courtesy of VidiSEO’s Matt Ballek.
This week, Matt takes a deep-dive into the channel of Video Creator Tim Schmoyer. As you know, Tim got his start right here at ReelSEO (here’s one of the many Creators Tips he filmed for us, this one on royalty-free music for videos), and now his own channel has just over 86K subscribers, and almost 5 million views. Tim creates videos for video creators, and covers a range of subjects from the latest YouTube news, to optimization, to best practice.
Tim ‘Reely’ gets it right when it comes to engaging with his community. He creates content he knows his target audience is interested in, and scores very highly when it comes to community management. The Video Creators YouTube channel scores an impressive overall 98%, as Tim is certainly on the right path when it comes to growing a YouTube channel and providing content that resonates with an audience.
Which YouTube channel would you like to see put through the wringer for next week? Are you consistently impressed by how one brand gets it so right with their video marketing? Or perhaps you can’t believe a brand can get it so wrong on YouTube. Either way, let us know in the comments below and we’ll see what we can do!
This week we’ll be looking at Tim Schmoyer’s Video Creators YouTube channel as suggested by these elite VIDISEO viewers. So let’s load up Tim’s channel and see what insights we can squeeze out starting with Content.
Tim Schmoyer of Video Creators creates videos to help video creators spread their message on YouTube. And with 483 public videos and almost 5 million views, he clearly practices what he preaches. Tim produces consistent content every week and does a fantastic job of communicating his publishing schedule. You’ll see that he uploads specific videos on specific days and communicates that on his about page and at the end of each video. Specifically! Tim’s videos follow a similar, repeatable format, but he also does a great job of making his video accessible to new viewers.
Watch how he sneaks it in after this intro: Hey guys my name is Tim Schmoyer and it’s Thursday which means it’s time to do some YouTube Q&A with you guys like we do every Thursday here at Video Creators. If this happens to be your first Video Creators video, you know Tim Schmoyer is the host and he uploads videos like this every Thursday.
Let’s get super meta by talking about Tim’s meta data on his video about meta data. DOUBLE META! Look at that description. He has a nice synopsis of the video up top, and plenty of supporting links to other videos, a subscribe link, a link to Tim’s ebook, and all the social media links you can eat. On the tags, Tim does a great job of adding the same two tags on most all of his videos. This is a great trick to help YouTube see your videos as related which works well for Tim. Also, look at how consistent Tim’s thumbnails are. That’s great for brand recognition and clickthrough rate. And a video that isn’t Tim’s sticks out like a sore thumb…nail.
Tim does a great job of lining up his content with what people are searching for, and with so many other videos in his library, his video watch pages promote almost nothing but his own content. He also keeps a consistent end card that showcases some of his top content while also reminding you of his publishing schedule. Tim doesn’t need to do too much promotion work when uploading new content because he’s done the hard work of building a massive YouTube… community.
Tim makes his community a big part of his channel whether he’s answering their questions, interviewing them or holding live video events with them. TIm also does a great job of moderating and responding to viewer comments pushing his channels engagement rate almost into the double digits.
Tim Schmoyer practices what he preaches and has created a well oiled YouTube education machine. Be sure to subscribe so you don’t miss my latest reviews or watch my other channel reviews by clicking here or here. If you’re a brand looking to improve your YouTube channel, click here to learn about my Fast Forward Report. Otherwise I want to thank you for watching, commenting, and supporting the show and I’ll see you next week when we put yet another channel through the wringer.