Of the top ten videos featured in this week’s global sponsored videos chart, four feature food content, and four feature sports or gaming content. Taking the #3, #4 and #5 spots are BuzzFeed’s Tasty and Proper Tasty who generated huge views via sponsored video partnerships with 7UP, Birds Eye, and Don Julio Tequila. Taking the #2 spot is, surprisingly, superstar diva Mariah Carey who created a huge buzz with her ad for HostelWorld. Carey ditched her usual 5 Star luxury hotel rooms for a hostel dormitory in Barcelona, and the hilarious sponsored video generated 4.4M views for HostelWorld.
Between the 8th and 14th April 2018, 4,314 brands sponsored 8,422 videos that were directly uploaded to YouTube and Facebook. These are the top 10 ranked by views generated in the first 3 days (V3). Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Our DealMaker product tracks thousands of sponsored video campaigns from global brands and media companies. Congrats to all of the brands and publishers featured this week!
Top 10 Global Sponsored Videos Leaderboard
Want to Know More About Sponsored Video?
As a publisher of sponsored video in this highly competitive world, consider using Tubular’s DealMaker to arm your sales teams to find the right sponsors for your audience, pitch them effectively, and report back on performance with industry-leading benchmarks. The Top Ten Global Videos Leaderboard chart is powered by the data provided by Dealmaker, and for more information on the industry-changing product please click here.