T-Series vs PewDiePie: The Race For The Top YouTube Channel Just Got Real

T-Series vs PewDiePie: The Race For The Top YouTube Channel Just Got Real

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Anyone familiar with YouTube will know that one creator has dominated the platform for the past 5 years as the most-subscribed to channel. PewDiePie, one of the most talked-about gamers in the world, has held onto his position as King of YouTube since 2013, but his crown is about to slip as Indian Media company, T-Series, looks on course to surpass PewDiePie’s 68M subscribers in the next few days – and that news is causing quite the stir.

Post Updated: 11/30/2018 9.30am PT (we will be updating in real-time so please return to see the latest stats)

In a twist to the expected crowning of T-Series as the most subscribed to YouTube channel, fans of PewDiePie have rallied hard to put the creator firmly back in the lead. AS he now only stands 124,012 subs clear of T-Series, there have been a number of stunts by fans – as well as pleas from the creator himself – to push the gap as wide as possible. Just today, someone has been hacking printers around the globe, urging people to subscribe to PewDiePie’s YouTube channel, and there’s been a grassroots appeal to infamous hacking group Project Zorgo to delete T-Series content from the platform. One particularly enthusiastic fan, MrBeast, invested in some major on and off-line promotion of the Swedish gamer, encouraging others to subscribe to keep T-Series off the top spot. PewDiePie himself took to Twitter to ask fans if they were “doing their part” and to acknowledge the efforts of MrBeast. PewDiePie has since become the first creator to pass 70M YouTube subscribers We have a feeling that this fight is far from over so keep checking back for the latest stats.

YouTube subscriber numbers for PewDiePie vs T-Series October 25th 2018 to November 30th 2018 (All data via Tubular Labs)

This graph shows the trajectory of subscriber growth since November 12th – T-Series are ahead of PewDiePie.

Rate of Subscriber Growth for PewDiePie vs T-Series 23rd-29th November 2018 (All data via Tubular Labs)

PewDiePie vs T-Series

PewDiePie has built up a phenomenal following among young male fans on the platform (his audience skews towards males aged 18-24 years old) with an unending stream of gaming commentary content. Although lately, the creator has diversified into a more broader range of entertainment videos. His presence now reaches far beyond YouTube (he is active on Twitter, Facebook, Twitch, and Instagram), and as his popularity has grown among his ‘Bro Army’ fans, his currency as a leading figure in 21st Century pop culture has put him at the center of a series of controversies – none of which have severely dented his image with fans, followers, and the media.

He’s a true maverick who has paved the way for thousands of other influencers to build their brand on YouTube. He’s uploaded over 4,100 videos since 2010 which have generated over just under 19B views. His most viewed video in the past 365 days was this commentary on another controversial YouTube figure, Logan Paul, which has generated a total of 30.6M YouTube views, 14.9M of which were in the first 3 days after upload, according to Tubular’s V3 metric.

T-Series is a major music and film production company based in India, that has built up a solid following by uploading a deluge of music videos and film trailers to their YouTube channel. The channel has been active since 2006 has been growing at a very steady rate until it exploded in popularity over the past couple of years. Now it’s set to topple arguably the world’s most famous independent creator and become the most-watched media company on the platform. T-Series have uploaded over 13K videos to YouTube, with this music video from Guru Randhawa generating 603M YouTube views, with a V3 of 13.6M.

The October data growth isn’t a surprise to industry experts, as subscribers to the T-Series YouTube channel have been on a fast upward trajectory all year.  We can confirm that T-Series has gained 40.3 million subscribers in the past 365 days (that’s an average of 3.4 million per month), while PewDiePie’s YouTube channel has grown by 9.7 million (an average of 808,000 per month). Tubular Labs has been measuring daily subscriber growth numbers for both T-Series’ and PewDiePie’s channels in October, and found that the former is out-gaining the latter by an average of over 90,000 new subscribers per day (119,565 vs. 29,465).

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