SNL, DJ Snake, Slime, and Ryan Reynolds Rule October’s Top YouTube Channels: October 2018

SNL, DJ Snake, Slime, and Ryan Reynolds Rule October’s Top YouTube Channels: October 2018

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October is over, which means it’s officially time for us to check out the month’s leaderboard for the most-watched top YouTube channels. Last month, the top ten most-viewed channels and creators generated just over 11.8 billion total views; five of these channels maintained their same rankings from September, as well. Check out what else October’s most-watched YouTube channels were up to last month, according to the leaderboard:

  • The top three channels saw at least 1 billion views each, with the top performer garnering over 2 billion views alone.
  • The top three channels all maintained their ranks from September.
  • The highest average 30-day engagement rate (ER30) of the top ten channels hit 2.5x, while the highest ER30 of the top 100 publishers hitting a good 5.8x.
  • The best 30-day average (V30) from the top ten channels was a solid 46.5 million, while the best overall V30 across the top 100 channels landed at an astounding 120 million.
  • Out of all 100 creators, seven of them increased rankings by at least 100 positions, with +1519 being the highest jump in ranking across these creators.

Top YouTube Channels October 2018

Top YouTube Channels October 2018
Top 10 Most Watched YouTube Publishers October 2018 (Data via Tubular) Rankings include only those creators and brands which publish primarily original content

October’s YouTube leaderboard has a lot of familiar names and genres in the top ten, including Cocomelon (children’s entertainment), SET India (India-based general entertainment channel from Sony Entertainment), the WWE (wrestling content and recaps galore), and 5-Minute Crafts (DIY and crafting content). We also saw Indian music label and entertainment brand T-Series maintain its enduring reign as the most-watched YouTube channel on the planet (even though it still can’t quite beat out PewDiePie for the most subscribers of all channels).

Beyond these top ten, however, we discovered a few standout channels which increased their rankings by at least a hundred positions, all from far more views than they received in September. These channels didn’t necessarily contribute to overarching trends on YouTube in October, but their increase in rankings clearly means those channels were all anyone wanted to watch on YouTube last month. Here’s what we found:

Views on Entertainment Content Were Diversified in October

Normally when we release our leaderboards every month, we expect to see the majority of the top 100 channels hailing from the entertainment genre, which is one of the most popular on YouTube. And while this was definitely the case for October’s leaderboard, as well, it seemed viewers were interested in a lot of different sub-genres of entertainment last month.

For starters, we saw the usual interest in kids’ programming and family entertainment, with two channels gaining grounds in this area. SuperToyzCollector jumped +123 positions thanks to almost 549 million views, and Les Boys TV2 moved up 262 spots due to more than 452 million views. Another popular genre on YouTube, Indian Bollywood and entertainment clips, also saw upward movement in October, with Filmi Jankhar being the most notable standout in this category; this channel increased its position by a solid 546 spots!

But if we move beyond the typical genres of channels which normally attract millions of views each month, we saw a few interesting outliers who deserve some attention for their achievements. For example, let’s look at Toon Blast. While this sounds like just another children’s channel, it’s really the official channel of a cartoon adventure game, and it increased its ranking by 125 spots with almost 366 million views. What’s so unique about this accomplishment, however, is that Toon Blast only has ten videos on its YouTube channel, all of which were uploaded in July and are actually advertisements for the game, featuring Ryan Reynolds playing the game as he ignores or doesn’t show interest in everything else around him. What this means is all those 366 million views from October were generated on old videos, likely due to increased downloads and word-of-mouth popularity of the game!

Next up is Saturday Night Live (SNL). While we’ve written about this comedy sketch show’s online video success in the past (particularly related to its Trump parodies), the NBC Entertainment title doesn’t always land in the top 100 on the YouTube leaderboard. That certainly wasn’t the case in October, though, as SNL jumped almost 200 spots to land at #85 thanks to more than 267 million views. What drove these views and increase in ranking? As it turns out, more Trump-related and political content. The most-watched SNL clip in October was a cold open with actors impersonating Trump and rapper Kanye West; it generated 9.4 million views. At least five of the other top ten most-watched SNL clips from October referenced the President, his political cabinet and decisions, the Supreme Court, or Trump’s meeting with West. Apparently, U.S. citizens — and people in other parts of the world — just love it when SNL uploads Trump spoofs to YouTube.

French DJ, Slime Influencer Both Become Top YouTube Channels

In September, rappers were the biggest musicians on YouTube, with several channels skyrocketing up multiple rankings due to new releases, collaborations, or music videos. But for October, there was a single artist who stood out among the rest: DJ Snake. The French DJ and record producer hit #42 on the leaderboard because of the highest rank change of the top 100 creators at a whopping +1519! This massive increase in views was due to the release of his song “Taki Taki” in September, which undoubtedly attracted its 444 million views because of Snake’s collaboration with fellow artists Cardi B, Selena Gomez, and Ozuna.

Perhaps one of the oddest channels to gain traction last month was that of Izabela Stress, who posts content to YouTube featuring tutorials and DIY content centered around slime. The creator boasts around 2.9 million subscribers, and thanks to more than 251 million views in October alone, Stress saw her channel bump up an enviable 412 spots to land at #94 in the top 100! The top ten most-watched videos from Stress in October all boast some form of the title “Making Slime With…,” followed by the weird ingredients or craft items she’s using for her slime creations. Her most-watched tutorial is a simple top-down camera view where she makes slime by deflating balloons filled with different ingredients; at just under 5 minutes, this clip pulled in 192 million views and a V30 of 143 million!

In summary, the top YouTube channels in October were more varied than we’re used to seeing on the leaderboards. Audiences on that platform were interested in topics ranging from wrestling to Indian entertainment to SNL comedy sketches, and even to advertisements for a mobile game! On an individual creator level, YouTube viewers dedicated millions of views to DJ Snake’s newest music video, as well as Izabela Stress’s unique slime concoctions. If audiences turn their attention to holiday-related ads and content in the next two months, maybe these diverse tastes won’t be so forefront? We’ll have to wait and see!

Tubular Video Ratings

You’ll notice some exclusive data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.

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