Top Media Publishers Drive 86% Growth in Video Views on Facebook

Top Media Publishers Drive 86% Growth in Video Views on Facebook

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In the fast-paced world of online video, it is critical that stakeholders – whether that’s creators, media publishers, brands, marketing teams, or advertisers – have access to the most relevant data so they can build those insights into their production, and distribution strategies. But how do you determine the right strategies for your brand, and what data do you need at your fingertips to make those mission-critical decisions?

As part of our quarterly deep-dive into the insights that matter in online video, Tubular’s new ‘State of Online Video Report Q1 2017’, highlights the data on total social video performance across all the video distribution platforms that Tubular tracks. You’ll be able to utilise our observations on brands or media & entertainment, specific industries of interest, or our Q2 2017 predictions to inform your own video strategy.

Facebook: Top Media Publishers Drive 86% Growth in Video Views

The report covers the growth, sizing and benchmarking insights that matter based on total social video performance in Q1-2017 across the main video platforms. In addition, we also turned the spotlight on some different publishers, and different industry verticals and platforms to see what kind of content was really resonating with online video viewers.

In terms of video consumption on Facebook, we took a look at the top 2000 creators uploading content to that site, and found that media publishers were generating an incredible number of views and engagements. The top 2000 media companies active on Facebook saw a 86% increase in social video views in Q1 2017, compared to Q1 2016. The research also highlighted the fact that these publishers saw a 73% increase in likes, shares, and comments year-on-year, and that video uploads from the top 2000 media companies had increased by 109% over the same time period.

Top 2000 Creators Publishing to Facebook Video – 2017 Views Compared to 2016 (All Data via Tubular)

The report also found that the top 1% of media publishers uploading video content to Facebook are averaging 230M views a month, compared to brands (an average of 12M views per month), and influencers (7M views).

Download the State of Online Video Q1 2017 Report Now

The exclusive ‘State of Online Video Q1 2017’ report gives unprecedented insights into what’s happening on the major video platforms, including data on YouTube Live. You can access the full report right now, and get actionable takeaways, by filling in the form below.


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