TED talks about really cool stuff with really smart people. They are forward-thinkers looking at a brighter future and how we can get there. They also have some pretty cool tech. It’s the first place I saw a massive multi-touch screen used for all sorts of things in real time. Now they’re giving you a chance to be a forward thinker and put forth your idea, cause, company or product, but you’ve got to be clever about it. In the balance are around seven million post-roll impressions on their site.The Ads Worth spreading challenge is an open invitation to the global advertising community to reinvent, inspire and engage audiences with a new definition of what advertising can mean in the digital age, using TED.com as its platform.
Create and submit your campaign by January 10, 2011 and a panel of judges will choose the 10 best which will premiere at TED2011, February 28-March 4, 2011, for the gathered audience of 1500+ thought leaders, and will appear on TED.com for free for one week in March.
During the week of March 21-27, 2011, the winning campaigns will occupy every available postroll ad space on TED.com,garnering roughly nearly 7M in free advertising impressions. In addition to appearing as post-roll after TEDTalks, each ad will also have a permanent page on TED.com, allowing the ad to be rated, shared, commented on and linked to, perhaps earning large numbers of additional views.
Submissions to the Ads Worth Spreading Challenge must be made in the form of a video, which can vary in length from 30 seconds to 5 minutes, and submitted in a common digital, downloadable format as detailed in our submission guidelines.
The campaign should be new — created between January 2010 and January 2011. Ideally, it should be new creative, but it is possible to submit campaigns that appeared elsewhere. Submissions must be received by midnight EST, January 10, 2011.
All entrants into the Ads Worth Spreading Challenge will be notified as to whether their video has been selected by Friday, February 25, 2011.
For all the information, rules and submission guidelines see the TED contest page.