Halloween was the focus of the most viewed sponsored video of the week as BuzzFeed’s Tasty and Captain Morgan teamed up for a spooky spiced punch recipe which generated an incredible 4.7M views in just 3 days on Tasty’s Facebook property. In the last 90 days, Tasty has created sponsored video content for 54 brands including Captain Morgan, Land O’Lakes, Butterfinger, Hershey’s, Ben & Jerry’s, and Dr Pepper. In the last three months, 104 sponsored videos have been published on Tasty’s Facebook Page and YouTube channel and have generated over 149M total video views for their clients.
Top Global Sponsored Videos: Oct 28th to Nov 3rd 2018
Between the 28th of October and the 3rd of November 2018, 4,790 brands sponsored 9,502 videos that were directly uploaded to brand partners channels and pages on YouTube and Facebook. These are the top 10 ranked by views generated in the first 3 days (V3). Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Our DealMaker product tracks thousands of sponsored video campaigns from global brands and media companies. Congrats to all of the brands and publishers featured this week!
Want to Know More About Sponsored Video?
As a publisher of sponsored video in this highly competitive world, consider using Tubular’s DealMaker to arm your sales teams to find the right sponsors for your audience, pitch them effectively, and report back on performance with industry-leading benchmarks. The Top Ten Global Videos Leaderboard chart is powered by the data provided by Dealmaker, and for more information on the industry-changing product please click here.