As summer starts its slow descent into autumn, and thoughts turn to pumpkin spice lattes and the kick off of a brand new NFL season, brands are making the most of the moment. Four out of the top ten most viewed global sponsored videos of the week are food-related, with the three uploads aimed at picnic and BBQ ideas for Labor Day. Elsewhere, it’s the lifestyle vertical that’s generating the big views across Facebook for branded partnerships.
Securing three spots on this week’s chart is digital first publisher Jungle Creations whose Facebook properties VT and Twisted generated a combined V3 of 5.4M video views for the brands they partnered with. Twisted has been a Facebook powerhouse when it comes to creating content for food and drinks brands around the world. Since January 2018, the property, which has over 12.5M Facebook followers, has generated over 163M sponsored video views for 20 different food and drink brands across the world.
Its phenomenally success approach to brand content creation makes Twisted the 5th most viewed digital property in the world when it comes to generating sponsored partnerships, which makes it little wonder that big names like Baileys, Snickers, Frank’s RedHot, Heinz, and Birds Eye are lining up to work with this innovative channel.
Top 10 Global Sponsored Videos Leaderboard
Between the 26th of August and the 1st September 2018, 4,374 brands sponsored 8,526 videos that were directly uploaded to brand partners channels and pages on YouTube and Facebook. These are the top 10 ranked by views generated in the first 3 days (V3). Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Our DealMaker product tracks thousands of sponsored video campaigns from global brands and media companies. Congrats to all of the brands and publishers featured this week!
Want to Know More About Sponsored Video?
As a publisher of sponsored video in this highly competitive world, consider using Tubular’s DealMaker to arm your sales teams to find the right sponsors for your audience, pitch them effectively, and report back on performance with industry-leading benchmarks. The Top Ten Global Videos Leaderboard chart is powered by the data provided by Dealmaker, and for more information on the industry-changing product please click here.