Brands Take to Sponsored Video to Highlight Environmental Issues

Brands Take to Sponsored Video to Highlight Environmental Issues

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Between the 24th and 30th of June 2018, 4,646 brands sponsored over 10,000 videos that were directly uploaded to brand partners channels and pages on YouTube and Facebook. These are the top 10 ranked by views generated in the first 3 days (V3).

Spotlight: 4Ocean racked up an incredible 17.4M Facebook views in 3 days with their collaboration with digital first publisher Blossom. 4Ocean are on a mission to save the environment and for every bracelet you purchase from their site, they promise to remove one pound of trash from the ocean & coastlines. So far this year, 4Ocean have generated over 68M sponsored video views by working with partners such as Blossom, and I F*cking Love Science.

Taking the #2 spot is another environmentally focused video sponsored by adidas and uploaded to the Our Planet Facebook page. The ‘Plastic Waste is Out of Control‘ clip earned a V3 of 11M sponsored views, which means the top two places in this weeks chart generated over 27M views around the devastating impact that waste is having on our oceans and wildlife.

Top 10 Global Sponsored Videos 24-30 June 2018

Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Our DealMaker product measures thousands of sponsored video campaigns from global brands and media companies. Congrats to all of the brands and publishers featured this week!

Want to Know More About the Opportunities Around Sponsored Video?

As a publisher of sponsored video in this highly competitive world, consider using Tubular’s DealMaker to arm your sales teams to find the right sponsors for your audience, pitch them effectively, and report back on performance with industry-leading benchmarks. The Top Ten Global Videos Leaderboard chart is powered by the data provided by Dealmaker, and for more information on the industry-changing product please click here.


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