What do Walmart, Dr Pepper, Baileys, Old Spice, and Audible have in common? They are all part of the top ten sponsors of online branded video this week, reaching audiences through creative storytelling with partners expert in content creation and audience activation such as Twisted, Tasty, Dude Perfect, and The Film Theorists.
Walmart again partnered with BuzzFeed’s Tasty on a walkthrough for a particularly enticing steak and herb butter entree that generated 2.7M views for the retail giant via Tasty’s Facebook property. The publisher also collaborated with Dr Pepper on a slow cooker recipes for nachos to generate 2.2M sponsored social video views.
In the last 90 days, Tasty has created sponsored video content for 43 brands including Land O’Lakes, Malibu Rum, Captain Morgan, and 7UP, as well as the current campaigns for Walmart and Dr Pepper. In the last three months, those 84 videos have been published on Tasty’s Facebook Page, and have generated over 48.6M video views for their clients.
Top Global Sponsored Videos: September 23-29 2018
Between the 23rd and the 29th of September 2018, 4,821 brands sponsored 9,811 videos that were directly uploaded to brand partners channels and pages on YouTube and Facebook. These are the top 10 ranked by views generated in the first 3 days (V3). Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Our DealMaker product tracks thousands of sponsored video campaigns from global brands and media companies. Congrats to all of the brands and publishers featured this week!
Want to Know More About Sponsored Video?
As a publisher of sponsored video in this highly competitive world, consider using Tubular’s DealMaker to arm your sales teams to find the right sponsors for your audience, pitch them effectively, and report back on performance with industry-leading benchmarks. The Top Ten Global Videos Leaderboard chart is powered by the data provided by Dealmaker, and for more information on the industry-changing product please click here.