Several Million In Ad Dollars To Hulu

Share on

Reports are saying that Publicis has shifted several million dollars of ad spend to Hulu from other places though we’re not sure where those places exactly are or do we?Publicis Groupe media agency MediaVest is said to be looking to drop millions on the online broadcast TV backed site says Adweek.While actual numbers weren’t mentioned they did say that the money was coming from traditional TV as well as other websites. Uh oh TV execs, time to panic! Well except for those that are all involved in the Hulu project. They’re going to take that money and aim it directly at specific demographics. Hopefully,  this will keep Hulu free to use for the time being and stop their testing of subscription models. Personally, I’m against paying for something when I should be able to get it free and TV is free generally.

We also hear that Media Vest will do some research on how effective the ads are on Hulu and how well they do at targeting demographics.

Oddly, of all the places this deal could have happened, it didn’t happen on YouTube even though Publicis has a decent relationship with Google…maybe something’s gone sour there?

Millions of dollars sure will buy a lot of impressions, even at the estimated $30 CPM at Hulu lately. I guess they are completely dedicated to the Hulu cause.

Share on


November 2018

View Leaderboards

Most Popular

Read More Insights

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets. That's why it's essential that those big companies need to embrace video as part of their mobile digital marketing strategy.

Read More Arrow pointing right
© 2018 Tubular Insights & Tubular Labs, Inc.