Video SEO and PPC Strategies for E-Commerce Video Online

Video SEO and PPC Strategies for E-Commerce Video Online

Share on

Our own ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held in Seattle, Washington. We’ve included here Mark’s full presentation titled, Building on the Success of Video with New PPC and SEO Strategies, which is all about optimizing e-commerce video for search as well as using YouTube (organic and paid) for e-commerce video. 

About The 2010 Video Commerce Summit

The 2010 Video Commerce Summit, held in Seattle on July 23, 2010 and hosted by Liveclicker, featured an impressive lineup of speakers, panelists from some of the leading businesses and industry researchers including: HSN, Overstock.com, Stanford University, REI, Zappos, PFI Western, Goodmail Systems, OnlineShoes.com and our own publication, ReelSEO. (OK, so we’re not as impressive as the rest in that bunch.) Presenters showcased  the special opportunities and advantages today with using online video for commerce, plus cutting edge cases and best practices on how to take our video commerce programs to the next level.

The ReelSEO Presentation: Video With SEO And PPC Strategies

Here are some key points to gather from Mark’s SlideShare presentation:

  • What are the most compelling arguments for Video SEO in e-commerce?
  • Why e-commerce websites are better positioned than most other types of businesses to trump YouTube in Google’s blended/universal search results.
  • How to maximize YouTube with e-commerce.
  • Special SEO tips for product videos, and product pages with videos.
  • New opportunities in paid e-commerce video placement.
  • Why Mark can’t fully appreciate Seattle Mariners baseball. (OK, that comes at the beginning.)

Thanks to the event host (and my sponsor) Liveclicker for making all of my coverage possible for our audience at ReelSEO.

Click Here to Expand Presentation Outline

Share on

Leaderboards

November 2018

View Leaderboards

Most Popular

Read More Insights

Video Commerce Summit – A Hugely Creative and Collaborative Experience

Video Commerce Summit – A Hugely Creative and Collaborative Experience

I interview Jimmy Healey, Senior Manager of E-Commerce for Onlineshoes.com, at the 2010 Video Commerce Summit sponsored by Liveclicker. What do we talk about? (Well why don't you quit being a lazy bum and actually read my article??) Ha ha.. seriously, we talk about you. (I mean, what you should be learning from OnlineShoes.com's own experience with video in e-commerce.) Hey, it's Friday and going to be my birthday week, guys – cut me a break!

Read More Arrow pointing right
Automated E-Commerce Video: Balancing Production Time With Creative Control

Automated E-Commerce Video: Balancing Production Time With Creative Control

Grant Crowell interviews REI's Video Art Director, Jason Lohr-Johnson, about how his company is learning to balance their new automated video production tool with both product videos and personalized videos, balancing SEO benefits with expertise, and tips for how you can be more productive and produce better-quality video for e-commerce.

Read More Arrow pointing right
© 2018 Tubular Insights & Tubular Labs, Inc.