Video Insights: BuzzFeed Grabs Top Video Views for Sandwich Content on YouTube

Video Insights: BuzzFeed Grabs Top Video Views for Sandwich Content on YouTube

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Food content one of the biggest verticals on social video, drawing in hundreds of millions of views per year for the top publishers and creators on YouTube. But even within the food genre, it’s possible to break down that content by category to understand what videos are performing. It was ‘National Sandwich Day’ over the weekend, so using Tubular data we are able to report on the interest in sandwich videos, and the top publishers that are uploading clips that their audiences are hungry for (see what I did there?).

There have been 105M views on 10.3K sandwich videos uploaded by publishers to YouTube in the last 90 days, and the top 4 most viewed publishers received over 1M views on their combined sandwich videos, respectively:

  1. BuzzFeed Video: 10.3M views from 1 video uploaded
  2. Bon Appetit: 2.5M views from 2 videos
  3. Food Insider: 1.7M views from 4 videos
  4. Nickelodeon: 1.4M on 1 video

Sandwich Content on YouTube: Top Publishers in Last 90 Days

Taking a look at the top 6 publishers with the most views for  ‘sandwich’ content in the past 90 days, we can break down the metrics by total views and average views per video, as well as confirm the views (V30) and engagements (ER30) generated in the first 30 days after upload:

‘Sandwich’ or ‘Sandwiches’ content uploaded to YouTube in the past 90 days (All data via Tubular Labs)

Sandwich Content on YouTube: Top Videos

We’ve covered the top-line metrics for this type of food content, now let’s take a look at the actual videos generating those big views

  1. BuzzfeedVideo; $6 Sandwich vs. $180 Sandwich (season finale of their popular “Worth It” series) – 10.3M Views
  2. Bon Appetit: Claire Makes Homemade Ice Cream Sandwiches | From the Test Kitchen – 2M Views
  3. Nickelodeon: Back to School Sandwich 🥪 Taste Test w/ JoJo Siwa, Hannah Hart & More! – 1.4M Views
  4. FOOD INSIDER: Food Truck Serves 3,000 Grilled Cheese Sandwiches A Day – 1.1M Views
  5. Epicurious: 50 People Try to Make a Peanut Butter and Jelly Sandwich – 648K Views
  6. Bon Appetit: Molly Makes a Grilled Chicken Sandwich | From the Test Kitchen – 572K Views
  7. WhatsUpMoms: EAT | 5 Non-Sandwich Sandwiches for Your LUNCHBOX – 503K Views
  8. FOOD INSIDER: LA Shop Only Makes Peanut Butter And Jelly Sandwiches – 431K Views
  10. Tasty: Award-Winning Cuban Sandwich by El Cochinito – 300K Views


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