When ReelSEO first launched, back in 2008, the video landscape was a very different beast. Brands and creators working with video were encouraged to upload in bulk to sites like Viddler, Metacafe, and Myspace, as well as the fledging YouTube, and the goal was to get as much visibility for your content as possible. Things have changed beyond measure since those early days, and video marketing teams have become more more sophisticated in their publication and distribution strategies.
Now each and every brand needs to know which social video platform works best for which type of branded content. They need the data to understand the pros and cons of posting to YouTube, Facebook, Vine, and Instagram, and what building a cross-platform video strategy really means.
The online video space can be tricky to negotiate without the right data, especially for creators and brands looking to build a successful multi-platform video strategy. But, Tubular and Ogilvy have partnered on a new report, The Rise of Multi-Platform Video: Why Brands Need a Multi-Platform Video Strategy, that guides video marketing teams through the different platforms, and highlights how branded content works best on each of them.
First presented at Cannes Lions in June 2015, now all video marketers can download the white paper below, to find out how to get the best out of YouTube, Facebook, Instagram, and Vine.