Paid Video To Overtake Free Video On The Web In 2009?

Share on

According to a recent Strategy Analytics webinar, paid video will overtake free video online this year. Digital media analyst Martin Olausson believes that it will top it by about $800 million before the year ends.

He states that paid video will reach $3.8B while free video will only reach $3.5B and that growth will continue at an annual rate of 38% into 2012. Martin also said that he believes free video will grow at 37% per year in the same period while paid will grow at 39%.

“The economic downturn and diminishing advertising budgets have increased the focus on consumer paid content on the web in the last six months,” said Martin Olausson, Director of Digital Media Research at Strategy Analytics. “Increased consumer awareness and uptake of services, such as Netflix WatchNow and Xbox Live Video Store, in combination with new services such as the TV Everywhere initiative announced by Comcast and Time Warner Cable will also help drive the paid online video segment in the coming years.”

What do you think?

Here’s the link to the 21st Century Consumers & the Future of Digital Media webinar.

Categories

Video Industry

Share on

Read More Insights

How a DIY YouTube Tutorial Video Saved Me $700

How a DIY YouTube Tutorial Video Saved Me $700

YouTube isn't just for watching cats, or Korean pop music. Hundreds of thousands of videos offer invaluable advice to consumers when it comes to DIY projects. We show you how a quick search on YouTube saved over $700 on the cost of a new washing machine.

Read More Arrow pointing right
© 2019 Tubular Insights & Tubular Labs, Inc.