With more than 1.3 Billion videos uploaded in 2017 garnering Trillions of views, there’s no question that online video is growing rapidly and here to stay. There’s also no question that in this war for eyeballs, there’ll be real winners and losers. If you are a data analyst for a broadcast company, media publisher or brand, you’re tasked with extracting and analyzing your company’s video data, setting benchmarks, and advising your video strategists on what’s working, what trends to look for, and how to stay ahead of the competition.
In our upcoming webinar, ‘Overcoming the Top Measurement Challenges in a Fragmented Digital World’, you’ll hear Lee Boykoff, SVP of Data Strategy at A&E Networks and Allison Stern, CMO at Tubular Labs discuss what really matters when it comes to winning in the world digital video from a data analyst’s perspective. From aligning data to KPIs that matter to your business, to competitive benchmarking, to using the right tools to standardize cross-platform digital video data, Lee and Allison will share actionable insights that you can put to work immediately.
Join host Allison Stern for a live fireside chat with Lee Boykoff, about how he’s overcome some of the most difficult challenges in measuring and reporting on cross-platform social video. The webinar will be held on Wednesday Feb 28th 2018 10:00 AM – 11:00 AM PST. Click the button below to register today:
The webinar will cover the following essential issues facing online video publishers today including:
- How to align with the KPIs that matter to your business
- How to aggregate, standardize, and normalize cross-platform digital video data
- How competitive benchmarking can drive better decision-making and increase audience size
- Using the best intelligence tools to measure and report on digital video
Meet the Presenters:
Lee Boykoff is Senior Vice President, Data Strategy for A+E Networks, overseeing Digital Analytics, Performance Marketing, and CRM for the company’s portfolio of brands. In his 10 year tenure at A+E, his efforts have fueled 30% annual audience growth across the organization’s websites and apps. Today, A&E, HISTORY, Lifetime, fyi, LMN, and Biography reach a combined 40 million digital users per month and attract more than 2 billion video views annually. A+E’s mobile and connected device apps, launched in Dec 2012, have recently surpassed 60 million downloads.
Prior to A+E, Boykoff was a consultant at IRI, focused on media mix modelling and pricing optimization for Fortune 500 CPG clients. Earlier in his career, he promoted live events and concerts for both Live Nation and an array of independent promoters. Boykoff graduated from Bowdoin College with a B.A. in Economics and received his M.B.A. from UNC’s Kenan-Flagler School of Business. He currently resides in Brooklyn, New York with his wife and two children.
Allison Stern is Tubular’s Co-Founder and CMO. Before Tubular, Allison worked at YouTube, with the sales operations, product marketing, and business development teams. Throughout her career, Allison has helped media companies, including 20th Century Fox and AOL, develop compelling online experiences and increase user engagement.