November 2013: Americans Watched 9.2 Billion Minutes Of Video Ads

November 2013: Americans Watched 9.2 Billion Minutes Of Video Ads

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comScore have just released their Online Video Rankings for November 2013 and the report confirms that 189.2 million Americans watched 47.1 billion online content videos last month, while the number of video ad views totalled 26.8 billion. While the total amount of online video views for content dropped slightly, the number of video ad views increased compared to October 2013. AOL hold their place for the third month running over Google as the #1 video ad property, although Google sites (read: YouTube) hold steady as a rock at the top of the U.S. Video content properties, far ahead of AOL, Facebook, NDN, Yahoo and Microsoft. VEVO beat Fullscreen, Maker, Warner and ZEFR for the most unique views for a YouTube channel with Disney making an appearance at #10.

Highlights Of The Report Include:

  • 87.1 percent of the U.S. Internet audience viewed online video in November 2013
  • 189.2 million Americans watched 47.1 billion online content videos
  • The duration of the average online content video was 4.7 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 36.2 percent of all videos viewed and 4.4 percent of all minutes spent viewing video online.

ComScore’s November 2013 Online Video Rankings

Google sites once again lead the Online Video Properties chart with 163,504 million unique viewers compared to 164.8 million last month. AOL leapfrogged over Facebook to take the #2 position with 73,022 million uniques. Facebook dropped to #3 with 66,194 (down approximately 4 million from October) followed by NDN (51,039 million), Yahoo (45,833 million) and VEVO (43,696 million).

47.1 Billion video content views were generated with Google Sites contributing 14.7 Billion of them, followed by AOL with 1.3 Billion and Facebook with 1.2 billion. Google sites also recorded the highest minutes per viewer with 387.9.

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U.S. viewers watched 26.8 Billion videos ads in November, with AOL maintaining their lead over Google for the third month in a row with 4 Billion ad impressions. Google Sites are at #2 with 3.6 Billion ads, followed by Liverail at #3 with 3.1 billion impressions and BrightRoll with 2.7 Billion. Americans watched 9.2 billion minutes worth of video ads, and video advertising reached 55.8% of the total online population of the U.S. Hulu delivered the highest frequency of video ads to its viewers with 88.7 per user.

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VEVO stay right at the top of the YouTube Channels with 42.6 Million viewers for November 2013 while Fullscreen keep their lead over Maker with 30.5 million viewers compared to 27.4 million.  Next come Warner Music with 25.3 Million while ZEFR make a reappearance at #5 with 23.4 million after dropping out of the top 10 last month. Maker Studios replaced Machinima as the channel with the highest viewer engagement at 71 minutes per viewer. VEVO streamed the greatest number of videos with 639 million, followed by Maker Studios Inc. with 527 million.

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