As Price Hike Nears, Could Lack Of New Content Sink Netflix?

As Price Hike Nears, Could Lack Of New Content Sink Netflix?

Share on

Ahh…we often hear a company say things like, “What? New content? We’re not concerned with that…” shortly before they crumble to pieces. Well, alright, we might not hear exactly that, but something along those lines. For game consoles, a lack of new content is death. For an online news or information source, the same. So for Netflix, who says that new releases aren’t really their aim, nor is it all that important, it could be the old one-foot-in-the-grave syndrome.

Staying ahead when competition starts not only taking content and users, but also when the content suppliers start becoming competition is extremely difficult, and Netflix doesn’t appear to be weathering the storm so well. In a recent interview they were quoted as saying that “New releases don’t drive our business, (The Street)” and “Netflix is about variety and instant access to a deep catalog that offers convenience, selection and value.” You mean, like Blockbuster? I mean, it worked well for them. No wait, they had tons of new releases… and still fell into bankruptcy.

They apparently also say they have more new releases than one might imagine. However, after stating that they’re not aiming to put new releases in the fore, the question is why then put focus on that?

September is rapidly rolling round and as you all know, the pricing structure will change drastically for those who occasionally rent a DVD but also want online streaming.  So combine that move, which severely displeased many of their users, except for Jeremy, with their lack of new content and it sounds like the bell doth toll for Netflix.

I’ve already canceled my subscription a month ago when it was set to renew. Since it had nothing I wanted to watch and I have Hulu which has all the TV I want to watch (plus tons of the same films), I was set. Plus, I don’t like where they are going because it seems to be down, down, down in a burning ring of fire.

Perhaps they’ll survive, perhaps they’ll innovate. But really it doesn’t look good right now, and with their inability to obtain all the newest films, or much of the new TV content, it doesn’t seem like those 24 million subscribers that they’ve claimed will stick around all that much longer. For the same price, you can get most of the same films from Hulu, plus a whole lot of new TV content which you can’t get there.

While we need to give Netflix props for opening it all up wide and allowing us to all stream what we wanted, I think the times for ‘attaboys’ is done and now it’s put up or close up time. Perhaps they’ll come out on top next month and generate more revenue with the new pricing model which will then allow them to get more new content and perhaps not. I guess we’ll all just wait and see. In the meantime, I will be over at Hulu watching stuff I want to watch, not stuff I didn’t know that I wanted to watch and had foisted upon me.

Share on

Leaderboards

October 2018

View Leaderboards

Most Popular

Read More Insights

44% of U.S. Broadband Users Watch Online Video Via a Games Console

44% of U.S. Broadband Users Watch Online Video Via a Games Console

9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40% of those homes watch over 10 hours of streaming video content per week via their PlayStations or Xbox.

Read More Arrow pointing right
AOL Partners with Miramax on Free Movie Streaming

AOL Partners with Miramax on Free Movie Streaming

Miramax is sorting out a deal with AOL to run ad-supported full-length films on the latter's On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.

Read More Arrow pointing right
© 2018 Tubular Insights & Tubular Labs, Inc.