How Multiple Campaigns With the Same Partner Can Maximise Sponsored Video Reach

How Multiple Campaigns With the Same Partner Can Maximise Sponsored Video Reach

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Between the 8th and 14th of July 2018, 4,078 different brands sponsored over 8,000 videos that were directly uploaded to brand partners channels and pages on YouTube and Facebook. These are the top 10 ranked by views generated in the first 3 days (V3).

Spotlight: Mosquito Joe pulled off a classic pincer move by collaborating with one partner but distributing the campaign across two of that publisher’s massively popular Facebook properties. The brand’s partnership with It’s Southern Thing and its spin-off Facebook Watch show It’s True Y’all generated an impressive 21.4M sponsored video views in 3 days with this very relatable ‘Eight Types of People You Meet at the Grocery Store‘ clip. As well as Mosquito Joe, digital first publisher It’s a Southern Thing has been the brand partner on social video campaigns for Wickles Pickles, Red Diamond, Southern Grace, Priester’s Pecans, and Visit Sevierville and has generated a combined 68M extra views for those brands across its YouTube and Facebook channels in the last 90 days.

Top 10 Global Sponsored Videos 8-14 July 2018

Taking the #3 spot after a series of video campaigns with various publishers across the tournament, ROLEX sponsored a video for Angelique Kerber celebrating her first Wimbledon title. The clip earned a V3 of 9.7M sponsored views, and was uploaded soon after Kerber defeated Serena Williams to become the 2018 Wimbledon women’s singles champion.

ROLEX are another brand who have worked with multiple partners around major sporting events this year. Over the past 90 days the luxury watch brand has collaborated with 21 different partners such as Eurosport, ESPN, and the United States Golf Association to create campaigns around Wimbledon, and the US Open, often cross-posting the video content across the same partners but different social properties.

ROLEX also teamed up with Vogue Italia and British Vogue to reach viewers of those channels with an interest in both golf and tennis. By working with different partners and sports-focused media publishers, ROLEX have generated nearly 27M extra views from sponsored content around their brand in the past 3 months.

Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Our DealMaker product measures thousands of sponsored video campaigns from global brands and media companies. Congrats to all of the brands and publishers featured this week!

Want to Know More About the Opportunities Around Sponsored Video?

As a publisher of sponsored video in this highly competitive world, consider using Tubular’s DealMaker to arm your sales teams to find the right sponsors for your audience, pitch them effectively, and report back on performance with industry-leading benchmarks. The Top Ten Global Videos Leaderboard chart is powered by the data provided by DealMaker, and for more information on the industry-changing product please click here.



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