MetaCafe Video Sharing Site – History and Overview

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Metacafe is the media and video sharing community found on Internet, it is one of the world’s largest online video presenters with an international audience of 16 million exclusive visitors watching over 400 million videos every month. is controlled by Metacafe.Inc. The company is headquartered in Palo Alto, California, USA, with additional office in Tel-Aviv, Israel. Metacafe Inc. was founded in July 2003 by Israeli entrepreneurs Eyal Hertzog and Arik Czerniak and received early funding from Ofer Adler. On February, 2007, Erick Hachenburg, took over as CEO of the company.

Users of metacafe upload and share thousands and thousands of new videos every day. With help of unique Video Rank technology, is the only site that supplies the shared knowledge of its viewers to sort and present most enjoyable videos, making it the finest place to watch and distribute high quality video contents.

Metacafe offers a unique desktop application, primarily for users who are literally video addicts in true sense and use to download many of the videos every week. Metacafe presents regularly user-generated videos, humor videos, Amazing clips, rare movies, Internet videos and viral ads with sports and news-related media. Some of the other items present on the site include flash games and sound clips.

In the year 2006, the traffic at metacafe increased rapidly, and in June 2006 it was ranked 128th by Alexa Traffic Ratings. Metacafe provides over 450,000,000 videos every month, to almost two million registered visitors and 120 million guest visitors monthly, with more than 27 million exclusive users every month. In October 2006, metacafe was ranked the third largest video site in the world by ComScore.

Users generally upload to share their videos. The videos are then circulated to a community of volunteer critics and further checked by the company’s critics to sort-out unambiguous images and then circulated to all users by website distribution and through A free downloadable application that enables the users to build and manage their own video library by optimizing their bandwidth to download and upload only when the computer is idle.

A viewer can call any video, watch it, rate it and send it to his/ her acquaintances by email. All ratings is stored regularly and the site continuously shows the updated statistics for videos by the Highest Rank, Most Viewed, Most Discussed, and Most Recent. Moreover, the website shows list of top submitters and top producers. Metacafe has installed a special anti-duplication algorithm, which eliminates any chances for the presence of duplicated videos on the website.

In October 2006, announced its unique Producer Rewards program in which the producers and up loaders are paid for their original videos. If the video under question has a rating of 3.00 or higher pays $5 for every 1,000 views a particular video gets, after the first 20,000 views. In the first two months after the introduction of this scheme, metacafe paid over $10,000 each to five individual producers, the highest-paid producer received almost $27,000. By August 2007, the top producer on has earned over $62000 . More advanced search functionality and additional subscription tools will be introduced shortly.


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