Sponsored video is an incredibly effective way of broadening a brand’s reach if they team up with partners to promote specific campaigns. Using Tubular data, we bring you the most up-to-date insights into which sponsored content is generating millions of video views across YouTube and Facebook, sorted by V3 (that’s total views from first three days). Last week, the top ten most watched global sponsored videos generated an incredible 30.5M views for brands such as 23andMe, LG, Wish, and Hyundai.
Spotlight: LG Electronics hit the chart twice with their collaborations with YouTube superstar gamers PewdiePie and Ali-A. After a brand-safety blip last year, PewDiePie finds himself back in the fold with this video partnership that earned a V3 of 3.5M sponsored views for the new OLED‑W7P. LG also teamed up with Fortnite star Ali-A to promote the LG Super HD TV for a video that earned a V3 of 2.7M. Both videos kicked off with a solid brand promotion before veering off into their respective topics.
In the last 90 days, 4 main LG Electronics brands have teamed up with 15 partners across gaming, kids entertainment, sports, beauty and food and drinks verticals to generate over 8 million sponsored video views across a range of demographics.
At #2, sponsored video chart regulars Dude Perfect created content for 23andMe which tied soccer in with family history and the World Cup. It generated a V3 of 7.7M (with a total of 9.8M views to date).
Unlike previous global sponsored video charts, this week’s only includes one food-focused upload. Making the #6 spot is UK publisher Twisted who teamed up with Heinz to create an iconically British mash-up recipe for ‘Heinz Beanz Sausage Bacon Pies‘. It generated a V3 of 3.3m Facebook video views.
Between the 17th and 23rd of June 2018, 4,419 brands sponsored 9,805 videos that were directly uploaded to brand partners channels and pages on YouTube and Facebook. These are the top 10 ranked by views generated in the first 3 days (V3). Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Our DealMaker product tracks thousands of sponsored video campaigns from global brands and media companies. Congrats to all of the brands and publishers featured this week!
Want to Know More About the Opportunities Around Sponsored Video?
As a publisher of sponsored video in this highly competitive world, consider using Tubular’s DealMaker to arm your sales teams to find the right sponsors for your audience, pitch them effectively, and report back on performance with industry-leading benchmarks. The Top Ten Global Videos Leaderboard chart is powered by the data provided by Dealmaker, and for more information on the industry-changing product please click here.