Internet Video Consumption In Germany – Research From ComScore

Internet Video Consumption In Germany – Research From ComScore

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comscore_logo.jpgcomScore released data from the comScore Video Metrix service, indicating that 25.9 million German Internet users viewed more than 3 billion videos online in August 2008. comScore Video Metrix, which was the first video tracking service introduced in the U.S. more than two years ago, has become a leading service for online video measurement and is the only service of its kind in Germany.

Google Sites Ranks as Most Popular Online Video Viewing Property

Google Sites, driven by the popularity of (which accounted for 95 percent of all videos viewed on the property in August), attracted a 52-percent share of all online videos viewed in Germany. Ranking after Google Sites were two German properties, ProSiebenSat1 Sites (1.5 percent share) and RTL Group Sites (1.1 percent share).

    Top German Online Video Properties* Ranked by Videos Viewed
    August 2008
    Total Germany - Age 15+, Home & Work Locations**
    Source: comScore Video Metrix
              Property                Videos (000)      Share (%) of Videos
    Total Internet : Total Audience    3,052,670                100.0%
    Google Sites                       1,590,301                 52.1%
    ProSiebenSat1 Sites                   46,237                  1.5%
    RTL Group Sites                       33,527                  1.1%                         31,522                  1.0%
    Universal Music Group                 27,534                  0.9%
    Microsoft Sites                       11,816                  0.4%                         10,497                  0.3%
    Viacom Digital                         9,748                  0.3%
    Yahoo! Sites                           8,322                  0.3%                        7,377                  0.2%

    German Internet Users Watched 118 Videos per Viewer in August

Nearly 26 million German Internet users watched an average of 117.6 videos per viewer in August. Google Sites also had the most viewers (16.7 million), who watched an average of 95.5 videos per person. Universal Music Group drew the second most viewers (8.9 million), followed by RTL Group Sites (4.4 million) and ProSiebenSat1 Sites (4 million).

    Top German Online Video Properties* Ranked by Total Unique Viewers
    August 2008
    Total Germany - Age 15+, Home & Work Locations**
    Source: comScore Video Metrix
                                          Total Unique         Average Videos
              Property                    Viewers (000)          per Viewer
    Total Internet : Total Audience          25,958                117.6
    Google Sites                             16,652                 95.5
    Universal Music Group                     8,879                  3.1
    RTL Group Sites                           4,449                  7.5
    ProSiebenSat1 Sites                       4,007                 11.5                             2,090                 15.1
    Microsoft Sites                           1,915                  6.2
    Viacom Digital                            1,643                  5.9
    Yahoo! Sites                              1,375                  6.1
    Fox Interactive Media                     1,342                  3.5
    Axel Springer AG                          1,083                  5.2

Other notable findings from August 2008 include:

  • 73.2 percent of the total German Internet audience viewed online video.
  • 16.4 million viewers watched over 1.5 billion videos on (95.3 videos per viewer).
  • The average online video duration was 4.3 minutes, the longest of any of the five comScore Video Metrix countries (which also include the U.S., Canada, U.K. and France).
  • The combined German online video viewing audience watched a total 219 million hours of video content.
  • According to comScore M: Metrics, 3.1 million mobile phone subscribers used their phone to watch any kind of TV or video in Germany, of which 46.7 percent were younger than 25 years of age, based on a three month average ending August 2008.


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