Industry/Sector: Sports

Strategic Insights into ESPN’s Success in the Digital Video Era

Sports broadcasting giant ESPN generates over 1B social video views a month across its properties by publishing content that thrills and engages its fans. We take a look at the strategic insights that have led to ESPN’s incredible success with online video. ...

News and Sports Publishers Back Sponsored Video to Win

Over 47K sponsored videos have already been uploaded to Facebook in 2017, generating a staggering 5B views, and 122M engagements. Sponsored video content is driving a huge amount of views and engagement, particularly for news and sports publishers....

User-generated March Madness Videos Explode

Engagement on March Madness Instagram video content has exploded compared to last year. Instagram engagement increased by 127% compared to content uploaded during the 2016 March Madness two-week window....

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

Super Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the tip of the digital video advertising iceberg....