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Why Big Brands Need Sponsored Video Not Christmas TV Ads

Why Big Brands Need Sponsored Video Not Christmas TV Ads

Sponsored video campaigns by influential content partners and publishers can make the cash register ring far more often for big brands at a significantly lower cost than yet another expensive TV ad that’s repurposed and uploaded to YouTube and Facebook.

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8 of The Best British Christmas Video Ads of 2016

8 of The Best British Christmas Video Ads of 2016

Innovative Christmas ads from the top UK brands are almost as much of a tradition these days as a plate of home-made mince pies. We take a look at 8 of the best for 2016, from retail giants like Sainsburys, John Lewis, and Tesco.

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How Brands Can Make the Most Out of Christmas Video Marketing

How Brands Can Make the Most Out of Christmas Video Marketing

It's that time of year again when many of the biggest brands in retail are launching their Christmas video campaigns. We take a look at how UK retailer John Lewis has captured the hearts and minds of consumers (with #BusterTheBoxer), and how other brands can squeeze the most out of their holiday ads.

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