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donald trump youtube channel review

Donald Trump Knows How to Promote, But Not on YouTube

Donald Trump is the king of self-promotion, but not when it comes to YouTube. We take a deep dive into his official YouTube channel to review the content, promotion, optimization, and community strategy of this 2016 Presidential Candidate.

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U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?

U.S. Politics and the Late Night Talk Show: Who is Winning on Social Video?

Late Night Talk Shows are not only on the cutting edge of pop culture, but they are also winning big across social media for social video content relating to the 2016 Presidential Election. We take a look at how Fallon, Kimmel, Colbert, and others, are performing with their take on U.S. politics.

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Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

There are huge budgets available to promote video campaigns, but how are the frontrunners in the 2016 U.S. Presidential election faring when it comes to engagements? Anyone can buy video views, but we're much more interested in how election videos are actually engaging the average viewer.

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More Video Views for SNL, Fallon Election Spoofs Than For the Real Candidates

More Video Views for SNL, Fallon Election Spoofs Than For the Real Candidates

Five out of the six top YouTube videos about the 2016 U.S. presidential election have been created by two groups of late-night comedians - Jimmy Fallon, and Saturday Night Life. These shows are the key influencers who are shaping perceptions of the leading candidates of both political parties. And they could end up having more impact on who wins the election than the prolonged series of TV debates or the endless cable TV news coverage of the campaigns.

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What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the traditional press release just isn't cutting it anymore when it comes to Government communications.

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