How to Increase YouTube Watch Time by Linking to Playlists [Creator’s Tip #96]

How to Increase YouTube Watch Time by Linking to Playlists [Creator’s Tip #96]

Share on

Awhile back, YouTube made a change to their algorithm to favor watch time, which means the longer you can keep viewers tuned in to your videos, the higher they will rank in search.  This doesn’t mean making lots of long-form videos of 15 minutes or more (although if you can make compelling long-form videos that people will watch all the way through every time, that works too); watch time is just the length of time your videos keep a viewer on the site.  One way to do this is through playlists, and by linking to playlists instead of specific videos.

Increasing Watch Time with Links to Playlists, Using Analytics to Measure Their Success

One way to increase watch time is, instead of linking to a specific video at the end of one of your videos, link to a themed playlist.  Typically, you may have a “video preview” at the end of the video that a viewer will click to watch one specific video.  Instead, use that same video preview to link to content inside of a playlist, using a playlist URL.  When a viewer clicks on that, they’ll be taken to the playlist player interface:

reelseo playlist

If this content is useful or entertaining, viewers will just stay and watch, which will help with search or “suggested videos” or wherever videos are pushed by YouTube.

Now how can you figure out whether this is working?  You can go to YouTube Analytics:

  • Go to “Views Reports”
  • Click on Views
  • Go to the pull-down menu “Compare Metric”
  • Click “Unique Cookies.”

If you see that viewers are watching more videos per session, that’s an indication that a playlist strategy is working.

Do you have any other ideas to increase watch time?  Let us know in the comments below or come to the YouTube watch page and share your techniques!

Categories

Video Industry

Share on

Read More Insights

How a DIY YouTube Tutorial Video Saved Me $700

How a DIY YouTube Tutorial Video Saved Me $700

YouTube isn't just for watching cats, or Korean pop music. Hundreds of thousands of videos offer invaluable advice to consumers when it comes to DIY projects. We show you how a quick search on YouTube saved over $700 on the cost of a new washing machine.

Read More Arrow pointing right
Thank You, Highlights, and Happy Holidays from ReelSEO!

Thank You, Highlights, and Happy Holidays from ReelSEO!

It's been a very exciting year for online video, and we take a look back at some of the highlights of 2014. We'd also say a big thank you to all of our readers, contributors, sponsors, advertisers, and to the industry professionals who have made 2014 a great year for ReelSEO.

Read More Arrow pointing right
© Tubular Insights & Tubular Labs, Inc.