New Google Universal Video Search Thumbnails Spotted = More Visibility

New Google Universal Video Search Thumbnails Spotted = More Visibility

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So, this morning while in my hotel at SES Chicago, I received a tweet from a good friend, Tim Cross, that at least in the UK, Google has rolled out, or is testing, new Universal Search video thumbnails…  AND, it’s good news in that they have increased the size of video thumbnails by 45%. It doesnt seem to be appearing in the US yet, at least at my location in Chicago.

So, here’s what I’m currently seeing in the USA.

And here’s a screenshot of what Tim sent me from the UK:

Basically, the size of the thumbnail has increased from 80×60 to 116×87, which is an increase of 45% in size.  Kinda a big deal for those of us that are involved with Video SEO…

Did you notice as well, they changed the play button and now include the length of the video?

This is probably the shortest post I’ve ever written, but I wanted to make sure I let you readers know.  Ill do my best to find out more information (surely let us know if you’ve seen something – in the comments below) and Ill update you with a more detailed post.  In the meantime – go optimize your videos for search, I think CTR’s may increase for video results.  Yipee.

UPDATE:  OK, Im finally seeing it here in Chicago at whatever data center Im hitting.  Additionally, though the image itself is 116X87 (4:3) aspect ratio, it appears that they’re making the background white such that what shows is actually a 16:9 ratio image, thank God.  In fact, I wonder if this means that majority videos in the index are now 16:9 aspect ratio. Who knows but I like it.

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November 2018

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