Google Lures Frustrated Facebook Users, Points The Way To Google Plus

Google Lures Frustrated Facebook Users, Points The Way To Google Plus

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If you’re a Facebook user, you’ve no doubt noticed the changes today that have their users in an uproar. You know you have a high percentage of angry users when there are hundreds of actual news stories solely about the users’ dislike of the changes, such as this piece in the Los Angeles Times. And in the face of all this criticism over the new Facebook, Google got a little cheeky promoting their Google Plus service, which would, of course, love to pick up any new customers that may be unhappy with their current social network. 

Facebook Users Don’t Like The New Facebook

Now, this article isn’t about video specifically. But many of our readers–most, I’d wager–do some level of social network marketing for their videos. And if we’re honest, these new changes at Facebook could impact how and when our video-related posts are seen by our fans and friends.

Right now, a lot of users are reporting silly and casual content showing up in their Top Stories. So someone accomplishing some task in Farmville might show up ahead of your video–if your video even shows up at all.

There’s a brand new emphasis on the frequency of your interactions with fans and friends, which directly impacts what shows up in your feed. Which means, you’ve got to be even more social than ever if you want your content to stay in front of your audience.

To help this article relate to video even more, let’s look at some of the immediate YouTube reactions to the new Facebook (some contain bad language):

Most of the 3,000+ comments on the Facebook blog post about the update (as of this writing) are pretty negative… at least, the majority of the ones I scanned are.

Google Plus Capitalizes On Facebook User Frustration

Google Plus just opened to the public one day ago, which now looks like perfect timing. And to help potential new Plus users find the way to a new social networking service, Google is drawing a giant blue arrow on their home page that leads directly to the signup button:


I’m still waiting for the first story after the floodgates opened that estimates how many users Google Plus has added. Does it still have the same allure it did at launch? Or has it been long enough that maybe there won’t be as many new users as we think?

What about you? Do you hate the new Facebook? Are you on Google Plus? Are you using it for your video marketing?

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November 2018

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