These Broadcasters Pulled in the Most Golden Globes Video Views

These Broadcasters Pulled in the Most Golden Globes Video Views

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The annual Golden Globe awards are a landmark event on the entertainment calendar, and while the television audience was slightly down on previous years with 18.6M tuning into NBC, 17M views were generated on YouTube alone from viewers tuning in to watch clips from the event.

We took a look at how the awards performed online for uploads from media and entertainment publishers. Videos uploaded to the main social video platforms between the 6th and the 9th of January 2019 were measured by V3 (average views after three days of publishing) to ascertain which digital-first and legacy broadcaster publishers created the most views and engagement around their Golden Globes video content.

76th Golden Globes Video Highlights

  • 17M YouTube views were generated by media and entertainment publishers between the 6th and 9th of January 2019.
  • NBC generated the most views on YouTube with 3.2M in four days.
  • NBC claimed two of the five most-viewed Golden Globes videos on YouTube.
  • NBC also claimed two of the five most-viewed Golden Globes videos on Facebook.
  • The average engagement rate for video uploads was 1.5x, which is above the platform average.
  • On YouTube, the most-viewed entertainment content around the event lasted between two and 10 minutes.
  • On Facebook, the most-viewed entertainment content for the awards lasted between 30 seconds to one minute.

Golden Globes: Most-Viewed Media Publishers on YouTube

The Golden Globes, hosted by the Hollywood Foreign Press Association, is presented annually for outstanding achievement in film and television. Perhaps unsurprisingly, Golden Globes host NBC drove the most online video views for content around the event; the broadcaster does, after all, own the rights to the show. Overall, NBC generated 3.2M YouTube views in four days, averaging 575K views per video, but was closely followed by NBC-based superstar, Ellen, whose videos generated 2.6M YouTube views. While NBC uploaded 29 videos in the 4-day time period, Ellen only uploaded two.

2019 Golden Globes video views on YouTube
Content labeled “Golden Globes” uploaded to YouTube between 01/06/2019 and 01/09/2019 with more than 1000 views. All data exclusive to Tubular Labs.

In 3rd and 4th place were Entertainment Tonight and ET Canada, both CBS properties who drove a combined 1.8M YouTube views in four days. Entertainment Tonight generated the most online video views for uploads to YouTube with this 16:30-minute recap of the event, although host NBC drove two of the five most viewed uploads to YouTube.

Top 5 Most-Viewed Golden Globe Videos: YouTube

  1. Golden Globes 2019: Recapping The Biggest MomentsEntertainment Tonight V3 840K
  2. Sandra Oh and Andy Samberg Monologue – 2019 Golden GlobesNBC V3 835K
  3. Lady Gaga Joked About At Golden GlobesET Canada V3 398K
  4. Kalen Reacts to Golden GlobesThe Ellen Show V3 351K
  5. Rami Malek Wins Best Actor, Drama – 2019 Golden GlobesNBC V3 315K

Golden Globes: Most-Viewed Media Publishers on Facebook

The Awards also did well on Facebook for entertainment and media publishers with 30.4M video views in four days. Once again, NBC and Ellen topped the list of most viewed Pages with the broadcaster driving 3M views, and the talk show host attracting 2.9M Facebook video views.

2019 Golden Globes video views on Facebook
Content labeled “Golden Globes” uploaded to Facebook between 01/06/2019 and 01/09/2019. All data exclusive to Tubular Labs.

However, digital-first publisher NowThis Entertainment claims the #3 position for most viewed Golden Globes video content with an impressive 2.1M views in four days from 10 published videos. And while NBC took the #1 and #4 spots for the most-viewed videos around the awards, BuzzFeed’s As/Is upload around the event had the second-highest most views. Viewers also tuned in to E! News to catch up with the looks and style of of those walking the red carpet on January 6th. Here are the top five most-viewed Facebook videos by V3:

Top 5 Most-Viewed Golden Globe Videos: Facebook

  1. The Golden Globes are on NBC Tonight!NBC – V3 2.8M
  2. Sir John And Essence Discuss Golden Globes 2019 LooksAs/Is V3 411K
  3. We’re Live From the E! Red Carpet at the Golden GlobesE! News
  4. Lady Gaga Interview on the 76th Golden Globes Red Carpet!NBC V3 195K
  5. Lady Gaga Interview on the 76th Golden Globes Red Carpet! Golden Globes V3 163K

The Golden Globes kicked off the Hollywood awards season leading to the Oscars, where nominations for the February ceremony will be announced on Jan 22. Stay tuned for more insights around the Academy Awards from Tubular!

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