Are Facebook Testing AutoPlay Videos In Desktop News Feeds?

Are Facebook Testing AutoPlay Videos In Desktop News Feeds?

Share on

In a week of tinkering by Facebook, it’s a H/T to Dashburst who seem to be the first to spot auto-play news feed videos on the social network. They’ve rolled out the feature to some mobile users but concerns regarding intrusion have delayed the introduction of ads on the desktop version of the site, even though Facebook were keen to have them in place ready for the run up to the holiday season. However, it looks like they might be doing a little testing with regards to their inevitable introduction.

Dashburster Lauren noticed three auto-play videos in her news feed yesterday, all active but silent until the play button was clicked. Each auto-play enabled video was about 6 seconds long, longer videos didn’t have this feature, and it looks like they were user-generated content rather than branded. One of the videos came from Instagram but the other two were direct uploads to the site. Whether Facebook roll out auto-play on super short-form ads remains to be seen, but for the those brands already experimenting with Vine, the time limit shouldn’t be an issue.

I’m not seeing this feature in my news feed but let us know if any of you are, and if you are noticing the same kind of video length.

facebook-auto-play-videos-desktop-newsfeed

Image

Categories

Video Industry

Share on

Read More Insights

How a DIY YouTube Tutorial Video Saved Me $700

How a DIY YouTube Tutorial Video Saved Me $700

YouTube isn't just for watching cats, or Korean pop music. Hundreds of thousands of videos offer invaluable advice to consumers when it comes to DIY projects. We show you how a quick search on YouTube saved over $700 on the cost of a new washing machine.

Read More Arrow pointing right
Thank You, Highlights, and Happy Holidays from ReelSEO!

Thank You, Highlights, and Happy Holidays from ReelSEO!

It's been a very exciting year for online video, and we take a look back at some of the highlights of 2014. We'd also say a big thank you to all of our readers, contributors, sponsors, advertisers, and to the industry professionals who have made 2014 a great year for ReelSEO.

Read More Arrow pointing right
© Tubular Insights & Tubular Labs, Inc.