Earlier this year at Vidcon I had the pleasure of chilling with Marc Hustvedt, Head of Strategic Partnerships for Chill.com, a “social video discovery” platform. The video curation site was launched because the team at Chill saw a video discovery paradigm that wasn’t quite performing to its capabilities. With Chill, users can log in and share videos that they like, and other users can “follow” those that they like. Additionally, all the videos that reside in your social graph are automatically aggregated and curated. The point of it all is that we’re influenced by the people we trust, and we’re more likely to find things we like through our friends. It’s a way of video discovery and sharing that aims for relevance during your everyday search for entertainment.
So here’s my short interview with Marc about Chill.com and the nature of social video discovery.
Chillin’ with Marc Hustvedt on Video Discovery via Social Graph
What we learned from Marc:
Blogs and sites like Reddit are good tools, but you don’t really know if you’re going to like what they share, and it’s hard to find relevant content. With a site like Chill, you latch on to people who share content you enjoy and are more likely to share yourself.
Your “social graph” is really the the biggest influence in things in which you decide to participate. Movies, TV, books, video games, etc., are all given the “seal of approval” or “stay away at all costs” from the people you trust.
Chill is like a “DVR for the internet.” You can go to YouTube, Vimeo, VEVO, Hulu, Ustream, Livestream, Justin.tv, and YouTube Live, and pull videos from each site to watch later if you don’t have time. Meanwhile, people can see your page and get ideas for what to watch on their own time. The ability to post and “repost” is how a video can spread like wildfire. And users don’t have to spend hours looking for great content.
We’ve seen sites like Chill and Pinterest (which recently started doing video) get into this user-generated video curation and it definitely helps to have a bunch of people you know finding videos that are worth watching.
How many of you out there use Chill? Tell us about your experience!
We’d like to thank Marc for his time! Check out Chill at http://www.chill.com
Hey guys, it’s Mark Robertson with ReelSeo.com at Vid Con in Anaheim, California. I’m here today with Marc Hustvedt …
So tell us a little bit about chill.com for those that aren’t familiar with it. What’s the mission behind it and why you guys started it.
Chill is a community of people sharing videos that are found from all over the web. Not necessarily their own. What we saw really as a problem, is that discovery was still a little bit broken. I mean, there are tools out there, there’s blogs and there’s ReadIt and there’s the most popular on YouTube, but these are a little like blunt instruments in terms of finding like what is really relevant to me personally. So, I really looked and said, look your social graph is actually your biggest influence of a lot of things in your life, even like ‘Should I go see Avengers this weekend?’ ‘What’s this show Girls all about?’ We listen to our friends, so therefore we like, built software that sort of enabled the sharing of video to happen between friends.
Is it sort of like an automatic curation based off your social connections, or is it more active?
It’s definitely participatory. I mean, so that the ideas you have – everyone has a chill page, I have a chill page, you have a chill page, and in some ways it acts at a very simple level – at a utilitarian level it’s like a DVR for the internet – I can take a video that I found like on HULU, I’m like ‘Oh, god, I got to watch that Office episode, because it’s amazing.’ So I put it on my chill page. I can take a YouTube video of that crazy viral of the day, but I just don’t have time to watch, so I just throw it up there. What else? Oh, yes. The State of the Union, it’s like, ‘Let’s put that up, that’s a live, streaming video.’ We take video from all over the web. Because the web is very, very diverse, with the types of video there’s all of these different pocket and niche videos sites, of course. But the consumer, their tastes are eclectic, just like in music. They want a little hip-hop and they want a little classical, so we allow that all to happen in one place. You can follow me, you can see what I’ve been sharing, you can repost what I’ve been sharing, I can repost what you’ve been sharing. In that way we sort of weave it all together, I curate for you and you curate for me and together we can curate this really cool experience.
So, have you guys used Chill and, if so, how do you use it? How do you like it? Comment below and let us know.