Channel 4 Commission YouTube Creatives For Original Broadcast Content

Channel 4 Commission YouTube Creatives For Original Broadcast Content

Share on

As the lines between traditional and new media continue to blur, yet another terrestrial TV channel is making content available online and turning to YouTube creators to produce and star in those shows. Channel 4, one of the 5 main television broadcasters in the UK has embraced diversification in a huge way and their latest venture, an online TV commission for original talent, will be available on 4oD and on through their YouTube channel.

The project, ‘Mashed‘ will showcase original short form video content based around sketches and music with further input from YouTubers such as Dan Bull and composer John Boswell AKA melodysheep.

‘Mashed’ for online will initially run for six months with new videos added weekly – Channel 4 will broadcast a selection of the best content later this year.

The ‘Mashed’ consortium of independent creatives have also been commissioned to create the trailers for a selection of new programmes on the channel. The first include three humorous videos for the forthcoming series of documentary/reality show ‘Chicken Shop’ from YouTuber’s Nick DenBoer, Tea&Cheese and Superpowerless.

Richard Davidson-Houston, head of online at Channel 4 said:

We’re engaging with talent that are new to Channel 4, in new spaces, to make new forms of content, aligning it with broadcast and 4oD – we’re looking to find a natural rhythm between the different media

Categories

Video Industry

Share on

Read More Insights

How a DIY YouTube Tutorial Video Saved Me $700

How a DIY YouTube Tutorial Video Saved Me $700

YouTube isn't just for watching cats, or Korean pop music. Hundreds of thousands of videos offer invaluable advice to consumers when it comes to DIY projects. We show you how a quick search on YouTube saved over $700 on the cost of a new washing machine.

Read More Arrow pointing right
© 2019 Tubular Insights & Tubular Labs, Inc.