Brightroll has made the list of lists in regards to online video properties according to ComScore. Hurrah! The firm recently announced that ComScore’s Video Metrix has ranked them in the top 10 and is the only ad network to break that line.
The Top 10 is rounded out by other big names including Google, Fox, Yahoo!, Hulu, CBS, Viacom, Turner Network and Microsoft. As Brightroll serves up video ads and they were tracked directly and not the more traditional ‘potential’ numbers that ComScore uses in other types of reporting.
BrightRoll has been helping to define the standards for video ads online and recently released their Video Impact product which is helping to measure direct online video ad campaign impact on retail sales (see Christophor’s recent interview with Tod Sacerdoti, CEO of Brightroll regarding video impact and video ad tracking). They have been netting some large fish in the online video ad arena and could become the leader with their new products on offer.