ATTN B2B Marketers: How’s Video Working for You? [Survey]

ATTN B2B Marketers: How’s Video Working for You? [Survey]

Share on

At ReelSEO, we believe that video when done right, is the most powerful digital marketing medium to generate awareness, build communities, attract and retain customers, and ultimately, grow a brand. AND – for B2B marketers in particular, video can also be used to directly influence sales, nurture leads, and enhance customer service and retention metrics.  

Click here to take this short, 25-question, B2B survey

Do B2B Marketers Care About Online Video?  Yes!

b2b-content-marketingIn fact, according to a recent study, 76% of B2B marketers responded that they use video as a B2B content marketing tactic. Furthermore, video was deemed to be the 3rd most-effective content marketing tactic with 60% of marketers rating video as either 4 or 5 on a 5-point scale (5 = “Very Effective” and 1 = “Not at all Effective.”).  In another study released last year, 70% of respondents claim that video performs better than other content for producing conversions and 82% of B2B marketers reported success overall with video marketing initiatives.

The 2015 B2B Video Content Marketing Survey

We want to get a better understanding of the wins, as well as challenges, that face the B2B video marketer.  So, we’re teaming up with The Web Video Marketing Council again to conduct our fourth-annual survey –  this year focused exclusively on Business to Business video content marketing. We really want to learn about how you and your organization use and track online video for B2B marketing, as well as any challenges and the overall impact you’ve experienced.

If you’re a B2B Marketer – please participate in this short, 25 question survey. In return for your participation, you will receive an advance copy of the report prior to its publication. 

Click here to take this short, 25-question, B2B survey

Watch This ► Smart B2B Insights From Cisco & Grainger

Finally, If you’re a B2B Marketer, and you didn’t have a chance to attend or watch the closing keynote presentation from last years’ ReelSummit, we think you’ll enjoy the video below featuring two leaders in the B2B Video Space – Sourabh Kothari, Senior Manager of Rich Media Marketing at Cisco, and Peter Medlock, Creative Strategist and Video & Media Manager at Grainger.

When you’re done watching, please help us to help you – click here to take our 2015 B2B Video Content Marketing Survey Today!

Share on

Leaderboards

October 2018

View Leaderboards

Most Popular

Read More Insights

71% of Marketers Confirm Video Converts Better Than Other Content [Study]

71% of Marketers Confirm Video Converts Better Than Other Content [Study]

Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has been found to convert better than other forms of digital content, with 71% of respondents indicating it helps conversion and lead generation.

Read More Arrow pointing right
© 2018 Tubular Insights & Tubular Labs, Inc.