Less Than 50% of Publishers Ready To Implement HTML5 Video

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A new report, Supporting the iPad and HTML5, by StreamingMedia.com contributing editor Jan Ozer says that less than 50% of respondents are preparing to switch over to the HTML 5 video tag in the “near future”. Far less than those pushing the hype-making juggernaut would have you believe.

Now that’s not to say that there isn’t interest in it as well as in newer platforms. But that too is also nowhere near as high as you might think. In fact, of the 1147 respondents only 57% stated they are planning on having full iPad support in the near future.

Now don’t equate the two as being the same thing. Supporting HTML 5 is not the same as supporting the iPad. Of that 57% (which means 43% have no plans to support the iPad by the way) the outlook is quite grim for HTML 5 Video itself as only 6% are planning on having a fully-iPad-specific website. But that also does not even guarantee that those 6% of sites will be full HTML 5. Another 10% said they would have an app or site by the end of 2011 and 7% said they’re just using a pre-existing iPod app or website.

Who has plans for the iPad

A mild 36% of media enterprises are working toward iPad support and 27% were not planning on doing anything extra to support it. Less than a third, 30%, of companies with under $1M in revenues were planning support while only 13% of those with over $1B had plans to take on the extra work.

Who has plans for HTML 5

Another big part of the study was focused on the implementation of an HTML5 video tag as the primary video playback option with fallback to Flash or other plug-in based technology. From all the hype and announcements one might think this was going to be 100%.

But it’s not. In fact it’s just shy of 50%. The majority stated they had no plans at all to work on that in the foreseeable future while only 3% already have it and 19% have it planned by the end of the year. The other 27% will have it sometime next year.

Another fun fact, only 34% of media enterprises were planning on support by December 31, but only 4% of government respondents and 8% of educational respondents. Apparently, a lot of them don’t see value in moving over to it. Frankly, I can’t blame them since we probably won’t even have a set standard for HTML 5 before next year.

The big dogs have virtually no plans to work on it with 63% of those with revenue in excess of $1B saying no way Jose…

Why, why why?!

Here’s the kicker, 71% said that there’s no reason to do it other than it’s a logical progression of the technology. Apparently all the hate being leveled at Flash, isn’t coming from businesses putting video on the web.

Thirty-three percent of respondents said that the lack of fully-compatible browsers was an important factor while another 32% said it was the lack of a single codec.

Also, contrary to a certain CEO’s beliefs (not mine or Mark’s) only 1% of respondents believed there was any sort of problem with Flash’s performance and about 2% said it was unstable, not secure or that users had issues with it. 59% said there are no problems with Flash performance, and 64% said it was totally stable. Just under half thought it secure and over 70% said end users were satisfied with it.

So what it seems to boil down to is that the marketplace seems fairly happy with Flash and doesn’t see a need to convert their presence to HTML 5 or really to support the iPad. There’s bound to be some margin of error as it is only 1,147 companies out of the thousands or millions serving up sites and video online, but it’s still an interesting read.

If you want the whole report you’ll need to shell out some cash.  For more information, including the complete Table of Contents and expanded executive summary, click here.


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