Did you know that in 2018, 6,500 years’ worth of video content was uploaded across platforms like YouTube and Facebook to create 804 million videos? That’s a 46% increase from 2017! And with over 55 million channels now live online, there’s clearly a hungry audience for the content from brands and media companies. However, all that content also makes it challenging to rise to the top.
Yet despite this competition, leading global brands and media companies are making major investments in social video and finding great success. We wanted to recognize their hard work building a real business across these video platforms with our third annual Tubular Labs’ VideoAces Awards. These Awards honor the top social video brands and media companies from 2018, and this time around, we have more categories than ever before — we expanded from three to 12, capturing the top content across more key subject areas.
Let’s take a quick look at this year’s winners!
Traditional Media Brands Earn Top Honors
While many digital-first companies landed across the 3rd annual VideoAces categories, traditional media brands claimed their own space in the top 10 Global Media Properties category. (Notably, nine of these top ten trust Tubular to rise to the peak of the social video landscape.) Here are the top ten global media companies winners from 2018:
WarnerMedia rose one spot year-over-year to become the #1 most-viewed media company in 2018. This recognition is well-deserved due to several of its properties and video channels dominating the viewership of audiences around the world. CNN, for example, is the #2 most-viewed News & Politics Creator, while Ellen DeGeneres, House of Highlights, Bleacher Report, and Esporte Interativo pulled in millions of views to also earn VideoAces honors in their respective categories.
Likewise, The Walt Disney Company bumped up one position to become the #2 most-viewed media company in the world last year. Its ABC News property is the #1 most-viewed News Media Creator, while ESPN and SportsCenter are #6 and #7 in the Sports Media Creators category, respectively. Of course, other creators like Jimmy Kimmel Live, Disney Music, and Good Morning America only boosted Disney’s overall success last year.
Last but certainly not least, we have media giants Comcast/NBCU and Viacom. Comcast’s ranking was spurred along by top channels such as Movieclips, SNL, Telemundo, and the much-loved Jimmy Fallon (who pulled in 2.6 billion views over the last 365 days!). As for Viacom, this is the first time the media company has landed in the top ten, since it jumped all the way up from #16 last year. Popular creators such as MTV, Nick Jr., Comedy Central, and The Daily Show were some of Viacom’s most-viewed channels in 2018.
International Players Win Big Across 2018 VideoAces
It’s not just U.S.-based media companies that are making waves in online video. Indeed, this last year we saw more and more international players make their mark with killer social video strategies which drew in billions of views across various platforms. For example, UK-based Brave Bison claimed #7 in the overall Global Media Company category, along with the #3 spot for UK Media Creator for its Viral TRND channel — and Brive Bison wasn’t even in the top 100 in 2017!
Another wildly successful international media company from the 2018 VideoAces is MBC. The Middle Eastern Broadcasting Center was #37 across global media companies (having risen ten spots since 2017’s rankings), and was #1 in the Middle East as a whole. MBC’s Head of Digital Media and Creative Services Tarek Qazzaz told Tubular, “We went into 2018 with a dedicated plan to beat our own best and to become the biggest media brand for socialized video in the Middle East and worldwide. With a lot of focus and dedication by the teams and all of MBC Group, we’ve managed to deliver above and beyond our own expectations. This success is down to many people across the business and their acute understanding of what audiences want. Wherever there is audiences, there is MBC.” Clearly!
Toys and Tech Dominate Top Global Brands
Brands were an equally large part of the global story of video success. Our top 10 shows a variety of companies in markets and verticals around the globe, but the majority of them (seven out of 10!) came from the toy and tech industries. These are the top global brands from 2018:
Last year, these brands utilized the power of digital video to identify and grow a loyal following over social media platforms. While some of this reach was likely tied to traditional media buys, these 2018 VideoAces brand winners still chose to invest heavily in original distributed content made solely for their online communities of fans. For example, not only did Red Bull and Coca-Cola land in the top 10 global brands, but they were #1 and #2 respectively in the Food & Beverage category. And toy and game companies like Mattel and LEGO have worked to create original series, mini-movies, and behind-the-scenes content they know their digital audiences want to see.
Below is a breakdown of the remaining 2018 VideoAces Awards categories, and the top brands and media companies on those charts. You can also check out each category on our VideoAces Awards site!
U.S. Media Creators
- World Star Hip Hop
- Cocomelon – Nursery Rhymes
- The Dodo
U.K. Media Creators
- Viral TRND
- Blunt Kommunity
French Media Creators
- Sais-tu que ?
German Media Creators
- DW عربية
Sports Media Creators
- Barstool Sports
- House of Highlights
- Bleacher Report
News & Politics Media Creators
- ABC News
- Daily Mail
- Now This
- Aaj Tak
Food Media Creators
- Food Network
- So Yummy
Health & Beauty Brands
Apparel & Fashion Brands
- Under Armour
- Christian Dior
Food & Beverage Brands
- Red Bull
Don’t forget to visit the VideoAces site for a more complete winners list in each category. Congratulations to all of this year’s VideoAces Award winners!